Social Media Boot Camp

3-Day Session

Convert Fans Into Customers – With the Right Direction, Tools and Guidance

Learn to Leverage Your Digital Presence through Twitter, Facebook, Youtube, LinkedIn and more.

Whether involved with business-to-business or business-to-consumer marketing, social media marketing will work for you. Understand how each of these media operate; their potential, the psychology, where you are losing revenue and more. You’ll learn to maximize results from the top social networks: Twitter, Facebook, YouTube and the top business-to-business network, LinkedIn. You’ll know when you should be using video, cross-pollination techniques, and other specific strategies. You’ll leave the class with direction, focus and your own game plan. We’ll show you how to harvest qualified leads using these marketing tools, and how to cultivate more sales for your business in this three-day workshop.

Key Skills You’ll Take Away Immediately:

  • Learn how to use online media to create social events that make you stand out and attract relevant, interested people
  • Harness the power of blogs to grow your content base, increase your credibility, and attract web traffic
  • Examine Twitter practices that really work, and figure out if (and how) Twitter can be used to promote your business
  • Learn how to monitor mentions of your company online and in social streams
  • Understand how to track your social media performance and which sources are driving your traffic
  • Determine whether Facebook is the right fit for your business
  • Learn how to use Facebook advertising to find leads and customers
  • A deep dive into LinkedIn — how to find relevant connections, how to get introductions, and how to optimize your profiles
  • Take a detailed look at why video matters, and how to best use it to drive traffic and credibility
  • Learn more about Google Plus and how to use it for your company
  • Get an introduction to Pinterest — whether it’s right for you, and how to use it for business applications
  • Know the legal issues, ethics concerns, and how to create an effective and reliable social media policy
  • Understand how to unify and integrate your various social media channels so you can efficiently and consistently reach your audience