Your marketing team is busy gathering countless information while creating the right content during the early lead generation process, but what’s it all for, if the information and content can’t be used to close a deal? This is where the alignment of your Sales and Marketing teams through inbound comes to play. Aligning both teams provides sales with the same information and technology that your marketing team has already gathered. This puts every sales team member in the perfect position to see who a qualified lead is, where they are in the buyers’ decision-making process, and how to guide them to that final step of making the sale.
Your sales teams efficiency will be through the roof when provided with the right tools. Most importantly they'll no longer be seen as that pushy salesperson who no one wants to talk to. They're now seen as informational individuals who provide relevant content and guidance to a customer when they want it, not the same old sales shpeal.
Outbound - cold calls, trade shows, purchased lists, radio/tv commercials, etc
Inbound - Pulling interested prospects to you and qualifying them based on their need