A buyer persona is a sketch of your prototypical customer, from their demographics to their needs and habits.
Initial questions sound like:
And then there are more and more questions:
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We call this building out the audience framework for our client. This includes:
When sales and marketing align, revenue increases, the sales cycle shortens, and conversion rates improve along with forecast accuracy. In order to have a truly coordinated sales and marketing team, everything must sync up, including goals, roles, systems, and technology
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