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Inbound Marketing

 Inbound Marketing Campaigns That Convert

Inbound marketing requires content that creates interest among people who see it and it immediately answers their questions, concerns, and other needs as they discover their issue or pain point has a name. 

In order for your Inbound Marketing to be a success, not only must you have buy-in from the top down in your organization but you also need to approach your solution and tactics in the format of a campaign. 

So what is the secret to optimizing our inbound marketing campaigns and increasing conversions? 

 

Inbound Marketing Puts The Customer First. 

A buyer persona is a sketch of your prototypical customer, from their demographics to their needs and habits.

Initial questions sound like: 

  • Who are you building this campaign to attract? 
  • Who is going to want to buy what you’re selling?  
  • Why? 
  • Where are they? 
  • Where do they shop? 

And then there are more and more questions: 

  • Are they even on social media?  
  • Which platforms? 
  • What problems do they have that you can resolve — with your content and ultimately with something you sell them?

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Popular Inbound Tactics & Solutions

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Lead Management

Lead Management: 

  • Lead Generation
  • Lead Nurturing 
  • Lead Scoring 
  • Lead Optimization

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Buyer Personas

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HubSpot CMS

SEO topic clusters

Pillar Pages

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Social Ads

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Technical SEO

 

HubSpot Powered Inbound Marketing Solutions 

HubSpot CRM Integrations

HubSpot CRM organizes everything you know about your contacts and their companies in a single place. Store data in custom fields, browse a timeline of past interactions and communicate with your contacts from a single unified view.

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SEO & Content Strategy

SEO has changed. Generate more qualified traffic and grow your influence with tools that help you plan and execute a content strategy built for the way modern search engines work.

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Buyer Personas

We call this building out the audience framework for our client.  This includes: 

  • Ideal Client Profile 
  • Prospect Fit Matrix With Lead Scoring 
  • Buyer Persona Research & Development 
  • Customer Journey Map Development 

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Our Inbound Marketing Scorecard Template Is Being Updated This Week.  

The link for the download will be updated here as soon as the update is complete. 

Stay tuned and We Apologize For This Inconvenience. 

Sales & Marketing Alignment

When sales and marketing align, revenue increases, the sales cycle shortens, and conversion rates improve along with forecast accuracy. In order to have a truly coordinated sales and marketing team, everything must sync up, including goals, roles, systems, and technology 

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HubSpot CMS 

Build and host your entire site with HubSpot’s drag and drop website builder. Personalize content for every visitor, and publish mobile-optimized content all from within a single interface.

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Are You Ready To Get Your Inbound Efforts On The Fast Track To Inbound Success?  

Click the "get in touch" orange button below to schedule a time to speak with a member of our team. 

 

Schedule A 30 Minute Q&A With Jeremy