Since the mid 2000's, online marketing has been one of the most effective marketing methods for B2B companies wanting to generate leads online.
I was very quick to recognize that the antiquated methods of direct mail, tri-folds print outs, and other offline or outbound techniques would quickly give way to new technologies that allowed marketers to create leads. From building websites that allowed customers to click the contact page and either call or submit a form to reach a company quickly became status quo in communicating with companies.
Fast forward to today where the online world moves at a rapid pace. In order to be successful optimizing websites and digital campaigns, us marketers can no longer rely on one tactic like "doing SEO". That's why during our conversations you may here me reference solutions first which represents the overall strategy and architecture of a digital approach to lead gen.
The most all inclusive solution is inbound marketing. Some of the other solutions you will find that I help companies implement can often times be a smaller part of a larger strategic inbound approach. I am also consistently seeing a merging of Sales and Marketing together that produce the best quality of leads that also result in faster sales.
If you are ready to talk about how to drive more targeted traffic that produce a better quality lead and be able to quickly measure ROI, then I am your guy.
When sales and marketing align, revenue increases, the sales cycle shortens, and conversion rates improve along with forecast accuracy. In order to have a truly coordinated sales and marketing team, everything must sync up, including goals, roles, systems, and technology
Lead Generation is the process of attracting the right visitors, nurturing them into highly qualified leads, and ultimately converting them into happy customers, all the while tracking and reporting on each and every step.
The first step is the right strategic planning process utilizing HubSpot's SEO research tool This helps to ensure content is created by topics and themed correctly and easily consumed by the end-user.
HubSpot has made huge strides in the last few years and is now much more than just a marketing automation tool. Our solutions utilize several of the major features that the platform offers.
From the HubSpot CRM that organizes everything, you know about your contacts and their companies in a single place to lead intelligence that no other platform gives you.
It's robust CMS is now an industry leader that can create website pages, landing pages and your blog pages all in one interface. The CMS also boasts some of the fastest page speeds around.
Now more than any other time is a great time to be a digital analytics marketer. Databox, by far one of my favorite BI tools on the market today, allows us to integrate HubSpot's CRM & Marketing Hub Data, Google Search Console data, and our advanced configurations of Google Analytics specifically for lead gen all with just a few clicks in their easy to use