What is Search Engine Optimization?
You’ve probably heard people you know talking about increasing their SEO or hiring an SEO to drive traffic to their site. Many people define SEO as the process of driving traffic through search engines by getting your website to appear for specific keyword phrases.
At JeremySaid, we take it a step further. We don’t just want to drive traffic, we want to drive revenue. It’s not about increasing traffic, it’s about increasing the right traffic. Getting users who are searching for your product or service at the moment they’re ready to convert.
When we think about SEO, we split it into 3 areas: onsite, technical and local.
Onsite SEO focuses on your content, which is the foundation of your SEO strategy. Without good content, ranking for competitive keywords is almost impossible.
Onsite optimizations include ranking factors like meta descriptions, title tags and alt text.
Google looks at much more than just the content on your website. They look at things like URL structure, site speed and the directives you give them through your robots.txt file and sitemap.
SEO optimizations that aren’t creating or updating content are considered technical updates. They’re usually not something the average user would notice, but Google will and they can make a major impact on your rankings.
As Google pushes for more personalized results for its users, location-based targeting or local SEO is going to continue to become even more important than it already is.
This may not apply to every site. Some have location agnostic products that aren’t conducive to local SEO. For those that are targeting a specific area, an emphasis on local could make a huge difference for you.
Our SEO Process
We start all of our clients with an audit of the onsite, technical and local elements of their site. From the audit, we’ll be able to create a roadmap that outlines what you’re doing well and what issues need to be fixed. From there we’ll be able to work with you to determine the best course of action.
Content is the foundation of SEO. Creating a content inventory will show you what kind of content is already on the website and provide a baseline for how the content is performing. Is your content driving traffic and leads, or are you investing in a content strategy that isn’t working?
Keyword and Content Research
Once your content inventory is complete, we’ll begin looking for what’s missing in your content strategy. We want to keep building on whatever success you’ve had by providing recommendations for new forms of content
During our initial research phase, we’ll be able to identify top pages in your conversion funnel. As we start optimizing your website, we’ll focus on these important pages to help drive organic conversions.
Our focus isn’t just driving traffic for the sake of driving traffic, we want to increase traffic to the pages that are most likely to result in a conversion. We aim to bring the right users to your website.
A misplaced character could result in the deindexing of your entire website from Google. As part of our SEO services, we’ll identify and fix any issues with the technical parts of your website that the average site owner probably isn’t looking at.
Local SEO can sound simple enough. Target the location you’re in and create content specifically for that community. But let’s say you work in New York. Are you users searching for “New York”, “NYC” or by the borough they live in?
We will help you answer that question with research and data before we begin optimizing your website, giving you a leg up on your competition.
Increasing your leads while at the same time decreasing those of your competitors – that’s a win-win. There are no secrets on the internet, so we will be able to see what keywords your competitors are targeting and what we can do to compete in the same places as them.
If you like what you’ve read or have any other questions, get in touch with us. We’d love to talk about how we can help your business.