- Advanced PPC Audit
- High-level keyword research to determine which are the top 50 keywords you should be targeting
- Optimize or set up as many as 10 campaigns
- Basic Competitor Research Report to see what the competition is doing at a high level
- Create a plan for testing and optimizing your campaigns
Advanced PPC Audit. As with all of our services, we start with an audit of your current process to determine what has worked in the past, what hasn’t.
High-level keyword research. We use our proprietary keyword research process to identify the keyword phrases that make the most sense. We don’t want you wasting money on uber-expensive keywords that are either too broad or informational in search intent. These types of keywords often lead to low-quality conversions while racking up costs for you. That’s why we created our own process for identifying keywords that match the right user intent, with competitiveness, opportunity, and price all taken into consideration.
Optimize/Set up campaigns. We understand that you might have outsourced paid search in the past, or that you weren’t 100% sure you had everything set up correctly. We’ll use the data we aggregated from the audit and keyword research to set up your campaigns the right way, with all the features you’ll need to be successful.
Competitor Research is key if you want to stay competitive. Using our resources, we’ll identify who your competitors are and what keywords they’re targeting. It’s important to remember that your paid search competitors might not be your actual service/product, competitors. We’ll locate and report any opportunities that might exist for better keyword focusing.
Your testing plan. After our work is done, we won’t leave you hanging out to dry. We understand paid search is not a set-it-and-forget-it strategy, so after our wrap-up, we’ll provide you with a plan for ongoing optimization and a template you can use to identify what works and what doesn’t.
Data-driven Decisions. Everything we do at JeremySaid is based on data. If you’re a new company and don’t have any data, don’t worry, we have the research and experience to get you started. We stray from anecdotal experiences, which are often poor samples, and focus on what quality research recommends. Rest assured, if you work with us, our strategies and practices are driven by facts, not opinions.