The world has changed and now you can’t be in marketing without an understanding of social media. The work is manageable, but there’s a lot of information to digest. You’ve only got so many hours in the day, do you really have time to manage 15 different social platforms? We’ll help you decide which platforms you should focus on and specific strategies in each one.

After reading this ebook, you will understand ALL of the following:

  • An in-depth look at 7 different social media platforms
  • Which users are on each platform
  • What types of content work best for each network
  • How to measure the ROI of your social campaigns
  • How social connects with your content marketing efforts
  • How to effectively track your social campaigns