With a marketing automation program designed and underway, a marketing team can automatically spread its inbound marketing message through multiple online channels to generate, nurture and manage sales leads. If implemented correctly, a marketing automation strategy can generate leads and sales even while you sleep. That’s something your boss is going to love.

After reading this ebook, you will understand ALL of the following:

  • How marketing automation has evolved and is being used today
  • 10 core elements of marketing automation
  • An analysis of 4 major marketing automation tools and price comparison
  • The 4 stages of inbound marketing
  • How to create a content marketing strategy
  • How to evaluate if your company is ready for marketing automation