What is SEO? What is Adwords? What is Google Analytics?
Google is more than just a search engine. It’s a digital marketer’s most powerful tool. If you have what it takes to master Google’s algorithm, paid search platform and measurement software, you’ll be able to make millions for yourself and even more for any company you choose to work for. But every master has to start somewhere. Consider this your introduction to the awesome power of this search engine.
After reading this ebook, you will understand ALL of the following:
- How search has changed the way people do business
- How to use search data to improve your business
- How users evaluate the pages they find
- Tools that every search marketer has to understand
- Setting up a Google AdWords account for success
- Keyword research techniques
- The important questions analytics can answer for you