If you have a website, you need to treat Google Analytics like it is one of the most important aspects of your business, because it is. If your GA account is set up correctly, you will be able to see what is working on your site, where you’re having problems, and what could be optimized for better user experience and the conversions that follow.
All of this is essential to a website that is run as a business. Everything you do and everything you want to do is either going to be proven wrong or validated by what you see in your Google Analytics platform.
After reading this ebook, you will understand ALL of the following:
- How to properly set up a Google Analytics account
- 3 properties and 4 views that every account must have
- 17 important questions you’ll be able to answer with Google Analytics
- Conversion funnels
- Enhanced Ecommerce
- What ‘not set’ is why it hurts the integrity of your data