To make the sale, you must ask for the sale. Online, that’s called the “call to action,” or CTA. Every marketer must understand how to create and use the CTA – the call to action. There is no such thing as a successful marketing campaign or effort unless there is a successful CTA.

After reading this ebook, you will understand ALL of the following:

  • The big-picture idea of a call to action.
  • What a call to action is.
  • The goal of a call to action.
  • How people actually respond to a call to action.
  • Where an effective call to action leads people.
  • How to create an effective call to action.
  • What a call to action should look like.
  • What should the call to action say?

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