Don’t guess about what’s working on your website. Find out! I’ll show you the exact elements of your website you should be testing and how to get started with A/B testing. I’ll help you teach your colleagues the value of testing – especially when your test-driven suggestions prove profitable.

After reading this ebook, you will understand:

  • Why you must begin A/B testing at your company.
  • The top elements of your website to submit to A/B testing.
  • How to set up and run valid and successful tests.
  • How to persuade management of the value of A/B testing.
  • Additional means of testing that may be right for you.