What Is The Inbound Methodology

The inbound methodology is a method based on creating a 1 to 1 relationship with each customer and overtime building meaningful relationships with not only customers but potential customers and prospects too.

Its a platform that allows you to extend your reach and empower those users who wouldn't normally have direct access to you or your content. 

1. Attract - building the best content that potentially answers your customers every question, establishing you an authority in the field. 

2. Engage - Using symptomatic touch points to ensure business problems or pain points are addressed with answers and insights that the user will use, and again developing more trust in your product or service. 

3. Delight - Going out of your way to provide the best possible support that anyone has ever experienced with a brand  after they become a customer. 

How Does Inbound Marketing Fit In?

Inbound marketing provides a framework that is customizable for different industries with a focus on attracting customers by creating digital content experiences that are intentionally served up based on where they are in their current customer journey. 

Inbound marketing forms a personal and professional connection with the end-user by providing answers to their questions or solutions to their business issues. 

Common Inbound Marketing Strategies

Attract Strategies - You can reach your audience immediately be creating great content like blog articles that content downloadable content offers and by promoting that on social media.

These could be infographics on your company, product guides, common issues and fixes. Anyting that provides information on helping the customer

Engage Strategies - Focuses on how you talk and help the customer when talking directly with them.  An example would always be listening and trying to offer a solution to fix their problem not selling them something that won't help at all. 

Delight Strategies - Incorporate the chat bots and survey functions of the service portal. This way you can continue to provide value to your users long after they become a customer.