What is Inbound Marketing?

Inbound Marketing is a set of techniques that involve processes,  procedures, and platform technologies that marketers use to perform digital marketing tactics. One tactic in particular that is used is content marketing to help find answers to the end-users questions

What Is The Inbound Methodology

The inbound methodology is a method based on creating a 1 to 1 relationship with each customer and overtime building meaningful relationships with not only customers but potential customers and prospects too.

Its a platform that allows you to extend your reach and empower those users who wouldn't normally have direct access to you or your content. 

1. Attract - building the best content that potentially answers your customers every question, establishing you an authority in the field. 

2. Engage - Using symptomatic touch points to ensure business problems or pain points are addressed with answers and insights that the user will use, and again developing more trust in your product or service. 

3. Delight - Going out of your way to provide the best possible support that anyone has ever experienced with a brand  after they become a customer. 

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How Does Inbound Marketing Fit In?

Inbound marketing provides a framework that is customizable for different industries with a focus on attracting customers by creating digital content experiences that are intentionally served up based on where they are in their current customer journey. 

Inbound marketing forms a personal and professional connection with the end-user by providing answers to their questions or solutions to their business issues. 

Common Inbound Marketing Strategies

Attract Strategies - You can reach your audience immediately be creating great content like blog articles that content downloadable content offers and by promoting that on social media.

These could be infographics on your company, product guides, common issues and fixes. Anyting that provides information on helping the customer

Engage Strategies - Focuses on how you talk and help the customer when talking directly with them.  An example would always be listening and trying to offer a solution to fix their problem not selling them something that won't help at all. 

Delight Strategies - Incorporate the chat bots and survey functions of the service portal. This way you can continue to provide value to your users long after they become a customer. 

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Our Inbound Marketing Solution

 

 

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Today, the average decision-maker is doing most of his or her buying research online, long before they contact you. In fact, according to a white paper authored by Google and CEB:

“B2B customers reported to being nearly 60% through the sales process before engaging a sales rep, regardless of price point. More accurately, 57% of the sales process just disappeared.” - The Digital Evolution in B2B Marketing


Our current or potential customers that are currently using HubSpot previously experienced very similar problem areas trying do lead gen with the HubSpot Platform.

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Your company's marketing department or digital team can grow more and get more leads when everyone works through the same process as a cohesive team where both sales and marketing exist to help one another under the same umbrella. 

Learn more about how we help companies navigate HubSpot

We currently are a Gold HubSpot Certified Partner and hold 22 of the 28 HubSpot Certifications.

 

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Inbound Marketing Campaigns Solution

Our Process

After we complete the 1st 90 day foundational roadmap that's laid out specifically in the playbook, we then move on the area of our inbound solution that actually produces long term continuous results.

This is also one of the areas that aren't taken advantage of when doing digital marketing. Our process combined with HubSpot's Camaign Dashboard allow users the ability tracking campaign assets and spin up the dashboard in l literally minutes. 

Inbound Campaign 4 Step Process

Our campaign process has been built up, continuously update and iteratively optimized now for many years. It's an intense and extensive process we go through that has incredibly detailed procedures and processes all they way from start to finish. 

Are you ready to reach out and talk to us more about Inbound Campaigns. Just click the big orange button below and schedule a call. 

Request A One To One Inbound Strategy Call

Campaign

Content Offer

Campaign

Asset Buildout 

Campaign Implementation  

Campaign Promotion

Onboarding - 1st 90 Days

Technical Discovery | Website Heuristic | Leads Baselines

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Website Analysis

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Leads Baselines

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Technical SEO

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Integrations

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Full Website Analysis

JeremySaid's onboarding services are here to support you, every step of the way. When you purchase an onboarding package with JeremySaid, we’ll build a customized onboarding plan along with a 90-day roadmap together.

Our programs are designed to help you define the right metrics while working together side by side to meet and exceed our implementation goals. 

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Customer Research & Buyer Personas

Every migration has it's unique set of challenges as there is no one cookie-cutter approach to these implementations solutions. 

The popular Wordpress to HubSpot Full Site migration requires your HubSpot expert to have prior implementation experiences to navigate and avoid known pitfalls.

We will customize the right solution for your needs and get you up and running with the HubSuite platforms that will help you meet your long term goals quickly.

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Technical SEO & Traffic Analysis

Every migration has it's unique set of challenges as there is no one cookie-cutter approach to these implementations solutions. 

The popular Wordpress to HubSpot Full Site migration requires your HubSpot expert to have prior implementation experiences to navigate and avoid known pitfalls.

We will customize the right solution for your needs and get you up and running with the HubSuite platforms that will help you meet your long term goals quickly.

Get Started

marketinghub
 

Content Inventory & Audit

Every migration has it's unique set of challenges as there is no one cookie-cutter approach to these implementations solutions. 

The popular Wordpress to HubSpot Full Site migration requires your HubSpot expert to have prior implementation experiences to navigate and avoid known pitfalls.

We will customize the right solution for your needs and get you up and running with the HubSuite platforms that will help you meet your long term goals quickly.

Get Started

marketinghub
 

Inbound Campaign Mgmt

Every migration has it's unique set of challenges as there is no one cookie-cutter approach to these implementations solutions. 

The popular Wordpress to HubSpot Full Site migration requires your HubSpot expert to have prior implementation experiences to navigate and avoid known pitfalls.

We will customize the right solution for your needs and get you up and running with the HubSuite platforms that will help you meet your long term goals quickly.

Get Started

marketinghub
 

Additional Inbound Marketing Services

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Buyer Personas

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Portals Setup

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Integrations

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Content Audit

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Learn More About How Our Inbound Solutions Can Help Your Business

 

Use the bright orange button (BOB) below to schedule A time to discuss your inbound campaigns

 

Request A One To One Strategy Call

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22 HubSpot Certifications