Online Likability: Does It Matter If Your Customers Like You?
Everyone obsesses over whether others like them. It’s one of the most primal and desired human needs — are we loved, liked, appreciated, and valued? Today, likeability is measured by digital signals — Facebook likes, Twitter favorites, Pinterest repins, Instagram likes and all the rest. Few people are more obsessed with likability than marketers — people
How To Successfully Handle Your Customers’ Fear
Every customer comes to a purchase with a set of fears. The problem with fear is not simply that the customer experiences it. That’s a given. They are going to experience fear of some sort. The problem is that site users don’t know they are fearful, much less how to respond to their fear. Thus, they
The Surprising Science Behind Customer Motivation
Motivation is the human force behind every purchase decision. Marketers are actually motivators — encouraging, pushing, cajoling, tricking or otherwise seducing customers into doing something or buying something. Conversion optimizers are motivators, too. The entire human journey is a process of motivation — making decision after decision, after decision. It all hinges on motivation. Whoa.
The Millennial Market Shift: What You Should Do About It (With Data)
Hey, look! It’s another article about millennials. (Image source) Blink. Bore. Click away. Bye. Not so fast. I’m not interested in dishing out more millennial market drivel. (Image source) Instead, I want to give you cutting-edge, research-backed advice on what you should do about the millennial market shift. Keep in mind that the millennial generation
How to Sell to the Methodical Buyer
I want to help you sell more stuff — to get rich and to be awesome. In pursuit of this grand goal, the more you know about your buyers, the better you get at marketing to them. (Image source) Every single buyer is different from every single other buyer. No major news flash there. But