Web Psychology

Conversion Optimization, Web Psychology

The Psychology of ‘New,’ and How It Creates ‘New’ Conversions

Imagine this scenario. You’re the owner of a shiny aluminum MacBook. You saved up to buy the latest model. This thing is smoking hot! You’re slowly detoxing from the clunky Windows machine you were forced to use for what seems like an eternity. You’re elated. MacBooks rock! And then you hear something about a “keynote”Read More

No Comments   ·   Posted on December 17, 2015
Cognitive Bias, Conversion Optimization, Neuromarketing, Web Psychology

Attentional Bias: Your Customers Automatically Prefer What They Already Know

Earlier this year, I gobsmacked readers with an article about 67 Ways to Increase Conversion with Cognitive Biases. It was meant to be a primer about how we all have cognitive biases, which we cannot control and that pretty much drive the way we view the world. It was a good introduction, if I sayRead More

No Comments   ·   Posted on December 3, 2015
Conversion Optimization, Landing Page Optimization, Web Psychology

5 Trust Signals You Can Add to Your E-Commerce Site Right Now

Trust is a pillar of any e-commerce concern. Without trust signals, your business will not stand for long.

No Comments   ·   Posted on November 12, 2015
Conversion Optimization, Web Psychology

The Surprising Science of Cognitive Fluency and Its Explosive Impact on Conversion Optimization

As a psychology nerd, I have a fascination with issues like cognitive fluency. Such terms may be uninteresting to the proverbial man on the street, but conversion optimizers are another breed. We live and breathe the arid air of neuroscience, optimization, split testing, and the other dark arts of persuasion. And for conversion optimization, cognitiveRead More

1 Comment   ·   Posted on November 5, 2015
Cognitive Bias, Conversion Optimization, Landing Page Optimization, Neuromarketing, Web Psychology

A Little Clarity on the ‘Ambiguity Effect’ and How to Keep it From Hurting Conversions

Everybody likes a sure thing. Life is easier if you know what’s going to happen next or what you can expect in return for your investment, or for any effort. It just seems fair: If I do this, I know I’ll get that. It’s different when “that” is not well defined. We’re less likely toRead More

No Comments   ·   Posted on October 22, 2015

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Jeremy Smith

Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

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