How to Know if Studies and Statistics are Reliable
As a conversion optimization consultant, I look at studies and statistics all the time. Why? Because I’m committed to doing great work that is founded upon facts. My goal is to know the truth about conversion best practices, act upon the truth, and tell other people about it. But, let’s face it, not everything you
Can Neuromarketing Predict What Users Will Click on and Buy?
We’re living in an advanced age. Marketing and conversion optimization have evolved to the point where we can analyze a person’s eye path on a web page, the effect of colors upon their psyche, and how much time they spend reading a blog post. Are we at the point where we can predict exactly what
Why More Customers Will Choose Your Middle Offer
Every second, people are making billions of choices online. They’re also spending billions of dollars as they make these choices. And, interesting enough, they are choosing the middle offer. I’m in the business of figuring out why people make these choices. There has to be a reason — beyond caffeine-fueled, sugar-laden indigestion — why people choose one
Live Chat vs. Pop-ups: Which one generates more leads and sales?
Most lead generation and e-commerce websites have one or the other — either pop-ups or live chat. Both are designed to improve conversions. The question is, which one is better? In order to understand what we’re talking about here, I’m first going to explain what I mean by “live chat,” and “pop-ups.” Then, I’m going
The Jaw Dropping Effect that Images Can Have on your Conversion Rates
Sometimes, it’s the simplest things that boost conversion rates the most. I love those head-smacking moments where I make a simple change on a site, and suddenly conversion rates hit the roof. In moments like that, I’m thinking “why didn’t I do that months ago?!” I’m going to give you a moment like that. This