Web Psychology

Web Psychology

51 Words That Inspire Trust and How to Use Them In Marketing

In e-commerce, everything hinges on trust. To be a successful marketer — whether in person or online — you have to be trusted. Something about you or your online presence must create a sense of trust in the buyer. If they don’t trust you, they won’t buy from you. We could essentially reframe the entireRead More

3 Comments   ·   Posted on July 31, 2014
Web Psychology

How to Target Your Customer’s Emotional Sweet Spot for Massive Conversion Increases

Prepare to get emotional. You may not know this, but 100% of the customers who buy from your site or convert on your site are driven by emotion. We are emotional creatures. We cannot remove emotions from the equation of decision-making in daily life. I’ve written this article in order to communicate two things:  1)Read More

No Comments   ·   Posted on July 28, 2014
Web Psychology

Using the Psychology of Surprise to Increase Your Conversion Rate

Surprise is totally underrated in today’s e-commerce world. In much of my research, investigation and trolling of my industry’s newsletters, pundits, blog articles and expert advice, I have seldom seen anyone talk about the psychology of surprise. It’s rather surprising, really. I wrote this article to help fill that void, and to introduce a fascinating componentRead More

No Comments   ·   Posted on July 24, 2014
Web Psychology

How to Apply Cialdini’s Six Principles of Influence to Your Website

Conversion optimization is really about influence. You are influencing people to convert. And influence is really about psychology. You are understanding how the mind works. And there’s nobody better to teach us about influence and psychology than Robert Cialdini. Prepare to be blown away. Before you choke on the name, flutter off to Buzzfeed, orRead More

2 Comments   ·   Posted on July 1, 2014
Web Psychology

The Psychology Triggers Behind Clickbait Titles and Why We Click Them

The Internet is full of people who want to tell how you should to write article titles: The Internet is also full of clickbait titles that make you want to click, creating a vast vortex of wasted time. Here’s what I’m talking about: Don’t you just want to click “Read More,” and end up hating yourselfRead More

1 Comment   ·   Posted on June 18, 2014

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Jeremy Smith

Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

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