Web Psychology

Conversion Optimization, Web Psychology

How to Turn Your Images into a Secret Weapon for More Conversions

Let me go ahead and say something that is really obvious. Ready? Okay. Content is king. Ah, I hate saying that because it’s so cliché. It’s also overly simplistic. And it’s misleading. Like anything else in life, that statement requires more nuance, more explanation, more massaging and more substance to really matter. So, yes, contentRead More

No Comments   ·   Posted on October 2, 2014
Conversion Optimization, Web Psychology

How to Use the Foot-in-the-Door Technique in Online Marketing

The term foot-in-the-door is a familiar one. In fact, you may have even used this term yourself in everyday speech: “Yeah, it’s looking good. I’ve got my foot in the door, so I think that the sale will go through.” “I don’t know if my son will get accepted to Harvard. I thought he hadRead More

No Comments   ·   Posted on September 22, 2014
Landing Page Optimization, Web Psychology

Four Psychological Triggers on Your Landing Pages That Are Turning Customers Away

Question: Why are Your Landing Pages Turning Customers Away? You’ve worked hard on your landing page — really hard. You’ve fine-tuned every last pixel on your CTA button, retinted the image several more times, wordsmithed the heck out of that headline, and placed that killer testimonial right where you want it to be. How in the worldRead More

1 Comment   ·   Posted on September 18, 2014
Landing Page Optimization, Web Psychology

7 Really Annoying Things People Do on Their Landing Pages

The world is full of awful landing pages. During my research for this article, I threw up a little bit in my mouth on at least four separate occasions. Sadly, some landing pages are woefully bereft of any compelling reason to stay, click and convert. That’s why the world needs more landing page optimization. It’sRead More

No Comments   ·   Posted on August 28, 2014
Landing Page Optimization, Neuromarketing, Web Psychology

Stop Obsessing Over Button Color

Want to get in an animated discussion with a conversion optimization expert? Start talking about button color. It’s a polarizing and fascinating topic. Some people have very strong opinions on the issue of button color, swearing by their ancestors that only one color boosts conversions. I’ve written on the subject of color before. My articleRead More

No Comments   ·   Posted on August 21, 2014

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Jeremy Smith

Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

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