Neuromarketing

Conversion Optimization, Neuromarketing, Web Psychology

The Social Self: How to Use Social Media to Satisfy the Primal Need for Connection (and Score More Conversions)

Most conversion optimizers I know aren’t intensely interested in social media. Sure, they dink around on it. They add plugins here and there. They’re aware of social proof. They use it. But when it comes down to it, “Social is for the social media team, but we deal with conversion optimization.” I understand that. I’mRead More

Posted on January 29, 2015
Neuromarketing, Web Psychology

5 Aspects of a Buying Experience You Can’t Control

What You Can’t Control About Your Users Many times, marketers spend their time trying to push against a wall that is fixed and immovable. They throw effort, time, resources, money and personnel into a lost cause. What happens as a result is that they lose out on other qualitative site improvements that could make aRead More

Posted on January 22, 2015
Landing Page Optimization, Neuromarketing, Web Psychology

How to Decide on Discounts: The Perceived Value Factor

The Perceived Value Factor “Perceived value” may not sound like the world’s most exciting feature, but it has far-reaching effects. In this article, I’m going to share with you some of the conversion-optimizing power of perceived value and explain how it affects discounting in your online marketing. What is perceived value, and why does itRead More

Posted on January 15, 2015
Conversion Optimization, Landing Page Optimization, Neuromarketing, Web Psychology

Powerful Psychological Tactics that Increase User Urgency

Increasing User Urgency Underneath the hood of every high-converting website is a complex psychological landscape. The pixels on the screen, the position of the CTA buttons, the images, the motion, the layout the flow — all of this creates a psychological response in the user. This psychological response, no matter what it is, is oneRead More

Posted on December 18, 2014
Conversion Optimization, Landing Page Optimization, Neuromarketing, Web Psychology

5 Psychological Tactics Used by High-Converting E-commerce Sites

The Psychology of Ecommerce Websites Hold on to your mind. It’s going to get blown. I’m going to list 10 websites and their conversion rates. As you read through this list and try not to die, think of two things: What is your own website’s conversion rate? 1%? 3%? Why do you think these websites haveRead More

Posted on December 1, 2014

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Jeremy Smith


Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

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