Conversion Optimization, Neuromarketing, Web Psychology

9 Psychological Techniques That Will Improve Your Product Pricing

Howard Schultz said, “The challenge of the retail business is the human condition.” To his credit, Schultz has sold more coffee than I ever will. Maybe it’s a tough business. Maybe there are some real hazards and hang-ups in caffeine retail that I’m not aware of. In my experience, however, the reality of the humanRead More

Posted on March 30, 2015
Conversion Optimization, Landing Page Optimization, Neuromarketing

9 Landing Page Features that Customers Think Are BS

Your customers have finely-tuned BS meters. They can smell that mess an Internet mile away. My interest in customer psychology and neuroscience has led me to two important conclusions: Psychology works. I’m pretty darn good at reading customers’ minds, intuiting intentions, understanding cognitive biases and shaping a successful landing page. Customers are smart. They aren’tRead More

Posted on March 26, 2015
Neuromarketing, Web Psychology

Three Features of Conversion Psychology That Will Attract the Modern Customer

Selling stuff has come a long way since those guys who did the vacuum cleaner demonstrations. Modern innovations in technology have pushed marketing light years ahead of where it once was. Furthermore, advances in customer psychology have provided powerful insights into what makes people tick, what makes people click, and how to get more customers toRead More

Posted on March 19, 2015
Landing Page Optimization, Neuromarketing, Web Psychology

The Psychological Motivations of Today’s Buyer and the Paradigm-Shifting Result

The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed human psychology. Regardless of how digital marketing innovations change, we can still depend on the findings of psychology to support powerful conversion optimization techniques. IRead More

Posted on March 9, 2015
Conversion Optimization, Neuromarketing, Web Psychology

Using the Psychology of Habit to Turn Visitors into Addicts

As a conversion optimizer, I’m interested in what makes people click — on a deep, psychological and cognitive level. But I’m even more interested in what makes people click again, and again, and again, and again … That is what I call a habit. If you could turn your product or e-commerce site into aRead More

Posted on February 12, 2015

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Jeremy Smith

Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

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After implementing our new landing pages, we saw a 212% increase in conversions.

Kim Hall, Aegis Living

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