Landing Page Optimization, Neuromarketing, Web Psychology

5 Things That Your Buyers Are Trying to Avoid

Conversion optimization usually focuses on what users want. In this article, I’m homing in on the things that buyers want to avoid. Broadly speaking, users want to avoid pain. I’ve discussed the place of pain in conversion optimization elsewhere. I consider pain to play an important part in the conversion process, because it’s a powerfulRead More

2 Comments   ·   Posted on May 28, 2015
Conversion Optimization, Neuromarketing, Web Psychology

Everything You Need to Know About Risk Theory and Conversion Optimization

“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt. Or some awesome spy movie about hackers and people blowing up stuff. In reality, risk theory is a whole lot more boring, yet a whole lot more exciting at the same time. It’s boring, because it has to do withRead More

Posted on May 14, 2015
Conversion Optimization, Neuromarketing, Web Psychology

Competitive Matrices: Psychological Consequences & Conversion Dangers

Let’s just get this straight: There aren’t any conversion optimization best practices. None. Done. Okay, so why do people write articles like: “OMG YOU SHOULD TOTALLY DO THIS BECAUSE IT WILL EXPLODE YOUR CONVERSION RATES BY TWO BILLION PERCENT!!!”? Why do they do it, you ask? Because they’re full of themselves. I just want toRead More

Posted on April 30, 2015
Conversion Optimization, Neuromarketing, Web Psychology

What Font Should I Use? Font Choice and Conversion Optimization

Font. How could one, tiny, insignificant, boring, irrelevant, and useless little feature have such a seismic impact on conversion optimization? You might call fonts tiny, insignificant, boring, irrelevant, and useless. I call it powerful. Fonts affect conversion optimization I’ve written elsewhere about how fonts and conversion go together. Simply put, your fonts affect your conversionRead More

Posted on April 20, 2015
Conversion Optimization, Neuromarketing, Web Psychology

How to Sell to the Humanistic Buyer

Different types of people respond to different types of marketing in different ways. This is a truth of marketing. It shall always be. What works for Joe, may not work for Bill. That’s why conversion optimization must be adaptable. That’s why conversion optimizers must be smart. That’s why any articles on the subject must beRead More

Posted on April 6, 2015

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Jeremy Smith

Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

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