Landing Page Optimization

Landing Page Optimization

The Great Divide: Should you put your CTA above the fold or below it?

Where Should I Put My CTA? There’s some serious controversy in the conversion optimization community over this issue: Should you put your CTA above the fold or below it? There are three possible answers: Put it above the fold, stupid. Put it below the fold, idiot. Let’s step back and talk about this. As youRead More

Posted on August 7, 2014
Landing Page Optimization

11 Psychological Barriers Hurting Your Landing Page Conversions

What’s Hurting Your Landing Page Conversion Rate? We don’t often think about the things on our site that could be a huge turnoff. Most of the time we’re optimizing this, tweaking that, and testing the other, but we don’t realize that our site might have latent psychological barriers that turn users away and hurt our landingRead More

1 Comment   ·   Posted on July 11, 2014
Landing Page Optimization

Detailed Landing Page Breakdowns of Bank of America and HootSuite

A landing page has one main goal: to earn you a conversion. Whether a conversion for you is a lead or a sale, the elements of your landing page must all work together to convince the visitor that it’s a great idea to take action (and not the action of hitting the back button). Today,Read More

2 Comments   ·   Posted on December 22, 2013

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Jeremy Smith

Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

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After implementing our new landing pages, we saw a 212% increase in conversions.

Kim Hall, Aegis Living

Aegis Living

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