Landing Page Optimization

Landing Page Optimization, Web Psychology

Four Psychological Triggers on Your Landing Pages That Are Turning Customers Away

Why are Your Landing Pages Turning Customers Away? You’ve worked hard on your landing page — really hard. You’ve fine-tuned every last pixel on your CTA button, retinted the image several more times, wordsmithed the heck out of that headline, and placed that killer testimonial right where you want it to be. How in the worldRead More

1 Comment   ·   Posted on September 18, 2014
Conversion Optimization, Landing Page Optimization

Try This Insane Conversion Trick: Personalized Landing Pages

Personalized Landing Pages You’ve heard of personalization, but do you know what it is? Do you know how to do it? In this article, I’m going to introduce you to this insane conversion trick that could be the single missing piece to your conversion optimization efforts. It’s called “personalized landing pages.” What Are Personalized LandingRead More

Posted on September 15, 2014
Conversion Optimization, Landing Page Optimization

Four Questions Your Landing Page Needs to Answer

Landing Page Optimization A landing page is a single page, distinct from the main website, that has as its goal a conversion. Landing pages, according to the purists’ definition, has no navigation to the main website, and has nothing to get in the way of a conversion. There is a sea of information about allRead More

Posted on September 11, 2014
Landing Page Optimization, Web Psychology

7 Really Annoying Things People Do on Their Landing Pages

Do’s And Dont’s of Landing Page Optimization The world is full of awful landing pages. During my research for this article, I threw up a little bit in my mouth on at least four separate occasions. Sadly, some landing pages are woefully bereft of any compelling reason to stay, click and convert. That’s why theRead More

1 Comment   ·   Posted on August 28, 2014
Landing Page Optimization, Neuromarketing, Web Psychology

Stop Obsessing Over Button Color

What Color Should My Buttons Be? Want to get in an animated discussion with a conversion optimization expert? Start talking about button color. It’s a polarizing and fascinating topic. Some people have very strong opinions on the issue of button color, swearing by their ancestors that only one color boosts conversions. I’ve written on theRead More

Posted on August 21, 2014

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Jeremy Smith


Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

What People are Saying

After implementing our new landing pages, we saw a 212% increase in conversions.

Kim Hall, Aegis Living

Aegis Living

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