Landing Page Optimization

Conversion Optimization, Landing Page Optimization, Neuromarketing

9 Landing Page Features that Customers Think Are BS

Your customers have finely-tuned BS meters. They can smell that mess an Internet mile away. My interest in customer psychology and neuroscience has led me to two important conclusions: Psychology works. I’m pretty darn good at reading customers’ minds, intuiting intentions, understanding cognitive biases and shaping a successful landing page. Customers are smart. They aren’tRead More

Posted on March 26, 2015
Landing Page Optimization, Neuromarketing, Web Psychology

The Psychological Motivations of Today’s Buyer and the Paradigm-Shifting Result

The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed human psychology. Regardless of how digital marketing innovations change, we can still depend on the findings of psychology to support powerful conversion optimization techniques. IRead More

Posted on March 9, 2015
Conversion Optimization, Landing Page Optimization, Web Psychology

How the Choice-Supportive Bias Can Increase Your Conversion Rate

Occasionally, conversion optimizers discover psychological nuggets that turn their world upside down and push their conversion rates through the roof. One of those psychological nuggets is the choice-supportive bias. Before I explain this nifty psychological powerhouse, let me just get something out of the way. Some people don’t understand why or how CRO and psychologyRead More

Posted on February 19, 2015
Cognitive Bias, Conversion Optimization, Landing Page Optimization, Web Psychology

How to Use the Decoy Effect to Help Buyers Choose the Right Option

The pricing page is one of the most critical pages on your entire website. On your pricing page, the user decides whether she wants to buy your product. This page will shape her entire perception of your product. Your pricing page is where the most important action takes place. How can you help users chooseRead More

1 Comment   ·   Posted on February 5, 2015
A/B Testing, Conversion Optimization, Landing Page Optimization, Web Psychology

Five Conversion Boosters That You’re Not Using (and Should Be)

For the record, I’m extremely skeptical of any conversion optimization “best practices.” In my opinion, there is no such thing as “best practices” in conversion optimization. There is only rigorous split testing and best practices for your specific site. Anyone who declares a panacea CRO tactic for all sites everywhere is delusional. That sounded harsh.Read More

Posted on February 2, 2015

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Jeremy Smith

Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

What People are Saying

After implementing our new landing pages, we saw a 212% increase in conversions.

Kim Hall, Aegis Living

Aegis Living

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