Landing Page Optimization

Conversion Optimization, Landing Page Optimization

How to Create a Unique Selling Proposition That Actually Improves Conversions

A unique selling proposition is fine and good. But a USP that doesn’t improve conversions is useless. Most marketers and conversion optimizers love to sing the praises of the unique selling proposition, but they do precious little to make a critical connection — how does that USP actually improve conversions? That’s the question that IRead More

Posted on September 17, 2015
A/B Testing, Conversion Optimization, Landing Page Optimization

A Full Conversion Analysis of the Word “Free”

I’ve almost had it with the word “free.” Free is such an overused, worn-out, tired and agonizing form of offering just about anything on the planet. It’s not that I’m upset about the word itself. I am, however, concerned that conversion optimizers are slinging around the word with indiscriminate abandon. I want to use thisRead More

1 Comment   ·   Posted on July 23, 2015
Conversion Optimization, Landing Page Optimization, Web Psychology

How to Sell to the Methodical Buyer

I want to help you sell more stuff — to get rich and to be awesome. In pursuit of this grand goal, the more you know about your buyers, the better you get at marketing to them. (Image source) Every single buyer is different from every single other buyer. No major news flash there. ButRead More

Posted on June 25, 2015
Conversion Optimization, Landing Page Optimization, Web Psychology

What’s a Unique Selling Proposition And Why Should You Freaking Care?

If you’re a marketing professional or a conversion person, then there’s a good chance you’ve heard the phrase “unique selling proposition,” or USP if you want to be all jargony about it. Some people love to talk about it. (Like my main man, Greg, and the peeps at Wordstream, and Kissmetrics, and Tommy at ConversionXL andRead More

Posted on June 18, 2015
Landing Page Optimization, Neuromarketing, Web Psychology

5 Things That Your Buyers Are Trying to Avoid

Conversion optimization usually focuses on what users want. In this article, I’m homing in on the things that buyers want to avoid. Broadly speaking, users want to avoid pain. I’ve discussed the place of pain in conversion optimization elsewhere. I consider pain to play an important part in the conversion process, because it’s a powerfulRead More

2 Comments   ·   Posted on May 28, 2015

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Jeremy Smith


Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

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