Landing Page Optimization

Conversion Optimization, Landing Page Optimization

Essentialism: Strip Down and Optimize Your Landing Pages for More Conversions

Ah, the wondrous landing page. The focus of so much drama, controversy, thought, development, brainstorming, meetings, addition, subtraction, testing, orneriness, redesign, persuasion, effort, expenditure, cajoling, argumentation and calling those confounded customers to action. You’ve put all that work into crafting a page that speaks to your customers and delivers a user experience that leads themRead More

1 Comment   ·   Posted on February 11, 2016
Conversion Optimization, Landing Page Optimization, Web Psychology

5 Trust Signals You Can Add to Your E-Commerce Site Right Now

Trust is a pillar of any e-commerce concern. Without trust signals, your business will not stand for long.

No Comments   ·   Posted on November 12, 2015
Cognitive Bias, Conversion Optimization, Landing Page Optimization, Neuromarketing, Web Psychology

A Little Clarity on the ‘Ambiguity Effect’ and How to Keep it From Hurting Conversions

Everybody likes a sure thing. Life is easier if you know what’s going to happen next or what you can expect in return for your investment, or for any effort. It just seems fair: If I do this, I know I’ll get that. It’s different when “that” is not well defined. We’re less likely toRead More

No Comments   ·   Posted on October 22, 2015
Conversion Optimization, Landing Page Optimization, Web Psychology

How to Implement Urgency and Scarcity to Improve Conversions

Everybody wants everything right away. We’re a culture of “Now!” Heck, you don’t even have to wait a week for the next episode of your favorite TV show – the whole season is waiting for you to binge on it now. You need to instill a sense of “now” in your web marketing program. ButRead More

No Comments   ·   Posted on September 24, 2015
Conversion Optimization, Landing Page Optimization

How to Create a Unique Selling Proposition That Actually Improves Conversions

A unique selling proposition is fine and good. But a USP that doesn’t improve conversions is useless. Most marketers and conversion optimizers love to sing the praises of the unique selling proposition, but they do precious little to make a critical connection — how does that USP actually improve conversions? That’s the question that IRead More

No Comments   ·   Posted on September 17, 2015

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Jeremy Smith


Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

What People are Saying

After implementing our new landing pages, we saw a 212% increase in conversions.

Kim Hall, Aegis Living

Aegis Living

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