Search Console in Google Analytics

Three Important Questions You Can Answer In The Search Console Reports Understanding your users’ behavior is key to a successful online marketing strategy. It’s not just a key, it’s THE key. It’s the one of the  most important things you can do as a digital marketer. When I work with clients, 90 percent of theRead More

Posted on August 10, 2017
Conversion Optimization, Ecommerce

How To Use Google Analytics To Find Out Which Inbound Campaign Works The Best

Have you ever wondered if that display campaign you are running is working or not?  Or maybe you see a great open- and click-through rate on your email campaigns, but low conversions. Meanwhile, since you have started optimizing your campaign, your leads and/or revenue are increasing, but everyone thinks it’s because of paid search. ManyRead More

Posted on July 7, 2016
Conversion Optimization, Ecommerce

Can You Answer These Six Questions About Your Customers?

Conversion rate optimization is about knowing your customers. It’s really that simple. This process of knowing your customers involves understanding their needs, creating a relationship, and intuiting how they will purchase. To build that relationship with a customer, you need to understand how to provide for their needs. If you know me, you know thatRead More

Posted on June 9, 2016
Conversion Optimization, Ecommerce

How to Optimize Site Search for Maximum Conversions

Site search. What is it? And why does it matter? Site search is onsite search functionality. You’ve seen it. You’ve used it. You know what it is. The question is, what are your users are searching for INSIDE your website, after they land on each page.  Most digital marketers don’t know, and don’t know how toRead More

Posted on May 26, 2016
Conversion Optimization, Ecommerce

The Biggest Mistakes in E-commerce UX Design That Cost You Money (And How To Fix Them)

Want to know what gets me blissfully upbeat and in a wonderful mood? An e-commerce website with a flawless user experience. I’m looking at this, and I’m salivating. Not because of the food, but because of the UX. I’ve argued before that user experience and conversion optimization are tightly connected. Don’t take my word forRead More

1 Comment   ·   Posted on May 13, 2016

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Jeremy Smith

Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

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