Google Analytics Setup Best Practices

Google Analytics is the gold standard. It’s the most commonly used freemium web analytics tools and if you ask me, the best. Odds are you’re probably using it right now, maybe not as often as you should, but you have it. Many other users, who have a basic understanding of GA, don’t have their accountsRead More

Posted on August 31, 2017

These 5 SEM Tactics Will Skyrocket Conversions

Working in SEM can feel like an uphill battle. You think you’ve got it all figured out one week, then the next week the numbers show you something totally different. Too often when working with clients on SEM, I see them being reactionary.  They wait until they see something over a 30 day period, reactRead More

1 Comment   ·   Posted on August 29, 2017

Search Console in Google Analytics

Three Important Questions You Can Answer In The Search Console Reports Understanding your users’ behavior is key to a successful online marketing strategy. It’s not just a key, it’s THE key. It’s the one of the  most important things you can do as a digital marketer. When I work with clients, 90 percent of theRead More

1 Comment   ·   Posted on August 10, 2017
Conversion Optimization, Ecommerce

How To Use Google Analytics To Find Out Which Inbound Campaign Works The Best

Have you ever wondered if that display campaign you are running is working or not?  Or maybe you see a great open- and click-through rate on your email campaigns, but low conversions. Meanwhile, since you have started optimizing your campaign, your leads and/or revenue are increasing, but everyone thinks it’s because of paid search. ManyRead More

Posted on July 7, 2016
Conversion Optimization, Ecommerce

Can You Answer These Six Questions About Your Customers?

Conversion rate optimization is about knowing your customers. It’s really that simple. This process of knowing your customers involves understanding their needs, creating a relationship, and intuiting how they will purchase. To build that relationship with a customer, you need to understand how to provide for their needs. If you know me, you know thatRead More

Posted on June 9, 2016

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Jeremy Smith

Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

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