How To Optimize Multichannel Reports in Google Analytics For Maximum CRO
Have you ever wondered if that display campaign you are running is working or not? Or maybe you see a great open- and click-through rate on your email campaigns, but low conversions. Meanwhile, since you have started optimizing your campaign, your leads and/or revenue are increasing, but everyone thinks it’s because of paid search.
Can You Answer These Six Questions About Your Customers?
Conversion rate optimization is about knowing your customers. It’s really that simple. This process of knowing your customers involves understanding their needs, creating a relationship, and intuiting how they will purchase. To build that relationship with a customer, you need to understand how to provide for their needs. If you know me, you know that
How to Optimize Site Search for Maximum Conversions
Site search. What is it? And why does it matter? Site search is onsite search functionality. You’ve seen it. You’ve used it. You know what it is. The question is, what are your users are searching for INSIDE your website, after they land on each page. Most digital marketers don’t know, and don’t know how to
Improve Your Conversion Rates By Avoiding These E-commerce UX Mistakes
Want to know what gets me blissfully upbeat and in a wonderful mood? An e-commerce website with a flawless user experience. I’m looking at this, and I’m salivating. Not because of the food, but because of the UX. I’ve argued before that user experience and conversion optimization are tightly connected. Don’t take my word for