Best Conversion Optimization Books
After a much needed break, I am finally back and in action. Selling a company recently took a lot of work, but the work definitely has paid off. What I mean by that is I am able to take all of the knowledge I gained and redistribute it to our community. My focus has shifted to user experience, user psychology, and conversion optimization, as well as all things social media.
Long-Tail vs. Short-Tail Keywords Inside Your Social Media Campaigns
Any smart SEO professional will tell you that having a solid keyword strategy behind your social marketing campaigns is the key to achieving a high return on your digital investment.
Quick Follow up on The Pit using Social Media and Foursquare
Just a quick follow up to Phil’s post about The Pit and how they are using foursquare. The battle for mayorship continues (see picture to the right). I was there yesterday meeting a potential client and knew that Phil and I were neck and neck with the mayorship of The Pit.
Applying for a Job
“To whom it may concern” This has to be my favorite line when I am opening up a new resume or getting an email with just an attachment after a job posting.