Conversion Optimization

Conversion Optimization

10 Questions to Ask Customers to Gather Insight for Conversion Optimization

What if you could get inside your customers’ heads and really understand what drove them, so you could provide guidance? Thanks to brain-mapping data and technology provided by groups like the Human Connectome Project, this isn’t a far-fetched, futuristic idea. (Man, I love science.) Even in that future (or any other, for that matter, Morty), data-driven analytics willRead More

No Comments   ·   Posted on July 18, 2016
Conversion Optimization

What We Can Learn about Conversion Optimization from 10 Silicon Valley Unicorns

Unicorns do exist. In Silicon Valley. (Image source) And although investor enthusiasm has cooled, there’s no denying the continued power of unicorns in Silicon Valley. What are the unicorns? Unicorns are the super-high valued startups — those with a valuation exceeding $1 billion, and some that have crested the $10 billion mark (“decacorns”). While some ofRead More

No Comments   ·   Posted on July 14, 2016
Conversion Optimization, Ecommerce

How To Use Google Analytics To Find Out Which Inbound Campaign Works The Best

  Have you ever wondered if that display campaign you are running is working or not?  Or maybe you see a great open- and click-through rate on your email campaigns, but low conversions. Meanwhile, since you have started optimizing your campaign, your leads and/or revenue are increasing, but everyone thinks it’s because of paid search.Read More

No Comments   ·   Posted on July 7, 2016
Conversion Optimization

How to Become a Conversion Optimization Jedi In Two Weeks — Or Less

So you’d like to become a conversion rate optimization guru? Awesome. Just keep in mind that mastering CRO takes time. Fortunately, it doesn’t take a whole lot of time. You can probably reach black belt level in about two weeks or less if you really dedicate yourself to the task. That means you’ll be inRead More

No Comments   ·   Posted on July 4, 2016
Conversion Optimization

The Basic Conversion Metrics Every Marketing Director Should Understand

As a in-house marketer, you’re both an artist and a scientist. The artist in you will be called upon to create compelling ad copy and clickbait headlines that reel in leads. (Image source) The scientist in you will be called upon to analyze data. (Image source) In this article, I’ll be talking to your scientistRead More

No Comments   ·   Posted on June 30, 2016

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Jeremy Smith

Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

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