Cognitive Bias

A/B Testing, Cognitive Bias

The Top Failure in Split Testing: Stopping a Test Too Soon

If you’re going to run a race, you should see it through all the way to the finish line. (Image source) Many marketers fail to apply that principle when it comes to split testing. They think their test is complete before they’ve let it run the course. They pull out too soon. They end tooRead More

1 Comment   ·   Posted on July 21, 2016
Cognitive Bias, Conversion Optimization, Web Psychology

How Cognitive Biases Shape Customer Testimonials to Increase Conversions

Features or qualities of a website that inspire trust in the minds of your customers can take several forms, but one of the most effective is customer testimonials. You — and more importantly, your site visitors — can’t ignore them. In an earlier blog post about useful trust elements to add to e-commerce sites, IRead More

No Comments   ·   Posted on March 17, 2016
Cognitive Bias, Conversion Optimization, Web Psychology

Optimize for e-Commerce Sales with Help from the Information Bias

I’m always on the web. I love to read about so many topics, from conversion optimization and marketing, to psychology, Mexican culture, football, music and more. I can read multiple articles or even a book or two about a subject and feel like I still want to know more. Sometimes it occurs to me IRead More

No Comments   ·   Posted on March 10, 2016
Cognitive Bias, Conversion Optimization, Web Psychology

The Forer Effect: A Little Flattery Will Help Your Customers Believe — and Convert

One thing we need to agree on about marketing and sales is that it is not about scamming people. We are all big boys and girls, so we know there is a degree of manipulation to it. A marketer has to portray their product and services in the best light possible, and in a mannerRead More

No Comments   ·   Posted on March 3, 2016
Cognitive Bias, Conversion Optimization, Web Psychology

The Backfire Effect: You’re Right to Get Emotional About this Cognitive Bias

In today’s social media climate, anyone can publish negative information about you or your business. If it goes viral, it can act like a virus — seriously harming or even killing your business. And worse, like battling a real virus with a weak antibiotic, your efforts to correct phony information can strengthen false beliefs. CorrectingRead More

No Comments   ·   Posted on January 14, 2016

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Jeremy Smith

Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

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