A/B Testing

A/B Testing, Conversion Optimization

6 Reasons You Should Quit Worrying about Your Website Traffic

I’m convinced that a website’s most important measurable metric is conversions. Because that is true, we need put traffic in its proper place. I think you should quit worrying about your website traffic. Let me be extremely clear before I proceed. I am convinced that both SEO (i.e., traffic) and CRO (i.e., conversions) are important.Read More

No Comments   ·   Posted on August 25, 2014
A/B Testing, Web Psychology

Live Chat vs. Pop-ups: Which one generates more leads and sales?

Most lead generation and e-commerce websites have one or the other — either  pop-ups or live chat. Both are designed to improve conversions. The question is, which one is better? In order to understand what we’re talking about here, I’m first going to explain what I mean by “live chat,” and “pop-ups.” Then, I’m goingRead More

12 Comments   ·   Posted on February 6, 2014

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Jeremy Smith

Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

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After implementing our new landing pages, we saw a 212% increase in conversions.

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