A/B Testing
Why Psychology is Crucial to Conversion Optimization
I don’t like being a contrarian — always rejecting the popular conventions and ideas. But when it comes to conversion optimization, necessity forces me to be so. I believe that conversion optimization is primarily an area of psychology. This runs counter to the prevailing idea that conversion rate optimization is a set of process-driven techniques. If you … Read More
8 Conversion Optimization Tips for Low-Traffic Sites
If your site doesn’t get much traffic, you probably feel left out of the conversion optimization game. Have you ever experienced this? You want to be cool and do CRO, but then you read crap like this and feel like quitting your job: If A/B testing is that elitist, then how the heck do you … Read More
8 Things Your E-commerce Site Needs During the Holiday Shopping Season
We’ve finally arrived at the most wonderful time of the year. But to some e-commerce professionals, the holiday season is a time of terror. They’re caught up in the frenetic work of filling orders, handling customer requests, putting out fires, trying to market their socks off, and somehow enjoy the celebratory mood. If you dread … Read More
Five CRO Tips that Will Help the Rookie Conversion Optimizer
Conversion optimization is a rather new industry. You don’t hear CRO’s sitting around, creaking in their rocking chairs, pounding their canes, and bragging, “Yep, I’ve been doing this for 50 years. D’ya hear me, son? Fifty years!” (Image from Explore UK) How new is conversion optimization? Well, 50 years ago, conversion happened at revival meetings. And … Read More
The Four Must-Haves of Using Video for Conversion Optimization
I need to tell you something upfront. This article is about the must-haves of video for conversion optimization. But first I need to get something off my chest. This article is going to begin with a question that needs to be settled. After that, we’ll dive right into those must-haves. My approach in this article … Read More
What People are Saying
After implementing our new landing pages, we saw a 212% increase in conversions.
Kim Hall, Aegis Living