A/B Testing

A/B Testing, Conversion Optimization, Web Psychology

Why Psychology is Crucial to Conversion Optimization

I don’t like being a contrarian — always rejecting the popular conventions and ideas. But when it comes to conversion optimization, necessity forces me to be so. I believe that conversion optimization is primarily an area of psychology. This runs counter to the prevailing idea that conversion rate optimization is a set of process-driven techniques. If youRead More

1 Comment   ·   Posted on December 15, 2014
A/B Testing, Conversion Optimization, Web Psychology

8 Conversion Optimization Tips for Low-Traffic Sites

If your site doesn’t get much traffic, you probably feel left out of the conversion optimization game. Have you ever experienced this? You want to be cool and do CRO, but then you read crap like this and feel like quitting your job: If A/B testing is that elitist, then how the heck do youRead More

No Comments   ·   Posted on December 8, 2014
A/B Testing, Conversion Optimization, Web Psychology

8 Things Your E-commerce Site Needs During the Holiday Shopping Season

We’ve finally arrived at the most wonderful time of the year. But to some e-commerce professionals, the holiday season is a time of terror. They’re caught up in the frenetic work of filling orders, handling customer requests, putting out fires, trying to market their socks off, and somehow enjoy the celebratory mood. If you dreadRead More

No Comments   ·   Posted on November 24, 2014
A/B Testing, Conversion Optimization, Web Psychology

Five CRO Tips that Will Help the Rookie Conversion Optimizer

Conversion optimization is a rather new industry. You don’t hear CRO’s sitting around, creaking in their rocking chairs, pounding their canes, and bragging, “Yep, I’ve been doing this for 50 years. D’ya hear me, son? Fifty years!” (Image from Explore UK) How new is conversion optimization? Well, 50 years ago, conversion happened at revival meetings. AndRead More

No Comments   ·   Posted on November 13, 2014
A/B Testing, Conversion Optimization

The Four Must-Haves of Using Video for Conversion Optimization

I need to tell you something upfront. This article is about the must-haves of video for conversion optimization. But first I need to get something off my chest. This article is going to begin with a question that needs to be settled. After that, we’ll dive right into those must-haves. My approach in this articleRead More

No Comments   ·   Posted on September 29, 2014

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Jeremy Smith

Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

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