A/B Testing

A/B Testing, Cognitive Bias

The Top Failure in Split Testing: Stopping a Test Too Soon

If you’re going to run a race, you should see it through all the way to the finish line. (Image source) Many marketers fail to apply that principle when it comes to split testing. They think their test is complete before they’ve let it run the course. They pull out too soon. They end tooRead More

1 Comment   ·   Posted on July 21, 2016
A/B Testing

The 12 Most Common Excuses for Not A/B Testing (and Complete Destruction of Each One!)

Look, I know that testing can be a pain … Ever since elementary school you have been bad at testing, with teachers and parents reminding you of your shortcomings at every turn, probably causing severe mental damage that I will have to read about in the comments section. Sigh. But this ain’t your teacher’s testing! YouRead More

1 Comment   ·   Posted on July 11, 2016
A/B Testing, Conversion Optimization

Should You Attempt Conversion Optimization If Your Data Sucks?

No. That’s the answer to the question posed in the headline. Let’s go through it again: Should you attempt CRO if your data sucks? No. Don’t do it. If you try to optimize your site with sucky data, you won’t be able to determine whether your changes are making a difference. That’s huge! Or, evenRead More

Posted on June 23, 2016
A/B Testing, Conversion Optimization, Web Psychology

The Conversion Optimization’s Guide to Copywriting

To be a great conversion optimizer, you have to either need to know about copywriting or hire someone who does. That’s the simple truth of it. Conversion optimizer Sid Bharath wrote this for CrazyEgg: The other component of creating a persuasive and highly converting user experience is the website copy. Writing copy for the Web isRead More

Posted on January 28, 2016
A/B Testing, Conversion Optimization

The Seven Steps to a Split Test That Gets Results

OK, you’ve heard me pound the table about split, or A/B, testing. And, yessir, I’m at it again. Because it really is that important. But I’m going to go you one better in this week’s sermon: I’m going to give you seven steps to take so you can run and benefit from your own splitRead More

Posted on October 8, 2015

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Jeremy Smith


Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

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