Google Analytics Setup Best Practices

Google Analytics is the gold standard. It’s the most commonly used freemium web analytics tools and if you ask me, the best. Odds are you’re probably using it right now, maybe not as often as you should, but you have it. Many other users, who have a basic understanding of GA, don’t have their accountsRead More

Posted on August 31, 2017

These 5 SEM Tactics Will Skyrocket Conversions

Working in SEM can feel like an uphill battle. You think you’ve got it all figured out one week, then the next week the numbers show you something totally different. Too often when working with clients on SEM, I see them being reactionary.  They wait until they see something over a 30 day period, reactRead More

1 Comment   ·   Posted on August 29, 2017
Landing Page Optimization, SEO

How We Doubled Site Traffic In 3 Months, With No New Content

Is Content Still King? I recently did something that I felt was very scary, borderline stupid, and dangerously risky. I stopped publishing new content. Not to long ago, I was pushing out a ton of content on a weekly basis. It took a lot of time, effort, and money. And I did it because, well,Read More

Posted on August 11, 2017

Search Console in Google Analytics

Three Important Questions You Can Answer In The Search Console Reports Understanding your users’ behavior is key to a successful online marketing strategy. It’s not just a key, it’s THE key. It’s the one of the  most important things you can do as a digital marketer. When I work with clients, 90 percent of theRead More

1 Comment   ·   Posted on August 10, 2017
A/B Testing, Cognitive Bias

The Top Failure in Split Testing: Stopping a Test Too Soon

If you’re going to run a race, you should see it through all the way to the finish line. Many marketers fail to apply that principle when it comes to split testing. They think their test is complete before they’ve let it run the course. They pull out too soon. They end too early. TheyRead More

1 Comment   ·   Posted on July 21, 2016

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Jeremy Smith

Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

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