A/B Testing, Cognitive Bias

The Top Failure in Split Testing: Stopping a Test Too Soon

If you’re going to run a race, you should see it through all the way to the finish line. (Image source) Many marketers fail to apply that principle when it comes to split testing. They think their test is complete before they’ve let it run the course. They pull out too soon. They end tooRead More

1 Comment   ·   Posted on July 21, 2016
Conversion Optimization

10 Questions to Ask Customers to Gather Insight for Conversion Optimization

What if you could get inside your customers’ heads and really understand what drove them, so you could provide guidance? Thanks to brain-mapping data and technology provided by groups like the Human Connectome Project, this isn’t a far-fetched, futuristic idea. (Man, I love science.) Even in that future (or any other, for that matter, Morty), data-driven analytics willRead More

No Comments   ·   Posted on July 18, 2016
Conversion Optimization

What We Can Learn about Conversion Optimization from 10 Silicon Valley Unicorns

Unicorns do exist. In Silicon Valley. (Image source) And although investor enthusiasm has cooled, there’s no denying the continued power of unicorns in Silicon Valley. What are the unicorns? Unicorns are the super-high valued startups — those with a valuation exceeding $1 billion, and some that have crested the $10 billion mark (“decacorns”). While some ofRead More

No Comments   ·   Posted on July 14, 2016
A/B Testing

The 12 Most Common Excuses for Not A/B Testing (and Complete Destruction of Each One!)

Look, I know that testing can be a pain … Ever since elementary school you have been bad at testing, with teachers and parents reminding you of your shortcomings at every turn, probably causing severe mental damage that I will have to read about in the comments section. Sigh. But this ain’t your teacher’s testing! YouRead More

1 Comment   ·   Posted on July 11, 2016
Conversion Optimization, Ecommerce

How To Use Google Analytics To Find Out Which Inbound Campaign Works The Best

Have you ever wondered if that display campaign you are running is working or not?  Or maybe you see a great open- and click-through rate on your email campaigns, but low conversions. Meanwhile, since you have started optimizing your campaign, your leads and/or revenue are increasing, but everyone thinks it’s because of paid search. ManyRead More

No Comments   ·   Posted on July 7, 2016

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Jeremy Smith

Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

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