Marketing & Psychology for In-House Marketers

Conversion Optimization

Optimizing For Conversions: Finding & Eliminating Friction

Part  4 of  5 – Optimizing For  Conversions –  Finding  & Eliminating Friction  What You’ll Learn In This Post Where to find conversion-killing friction that you can remove from your website. Friction stops site users from converting, and cuts into revenue Why friction can hurt conversions, revenue and your brand Friction will always exist, butRead More

Posted on April 7, 2016
Conversion Optimization

Optimizing For Conversions: Quickly Measuring Value Proposition

Part 3 of 5 – Optimizing For Conversions:  Measuring  Your Value Proposition What You’ll Learn In This Post How to better explain and gain conversions from your Unique Value Proposition. What a Unique Value Proposition is and what some only think it is Hits and misses with the UVP on three e-commerce site landing pagesRead More

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Conversion Optimization

Optimizing For Conversions: Reducing Anxiety During Checkouts

Part 5 of 5 – Optimizing For Conversions – Reducing Anxiety What You’ll Learn In This Post How to find and eliminate anxiety-inducing pain points on an e-commerce site. Some anxiety is natural, but your site’s UX could be making it worse Anxiety is anything unpleasant that stops a site visitor from converting How increasingRead More

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Conversion Optimization

Part 1: Relevance – Matching User Intent

Part 1 of 5  – Optimizing For Conversions:  Increasing Relevance  What You’ll Learn in This Post How to make your site relevant to users at every step of the purchase funnel. Being relevant means matching users’ intent Customer personas are crucial to website relevance How users look for relevance on landing pages How to reinforceRead More

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Conversion Optimization

Optimizing For Conversions: Motivation – Understanding Your Customers

Part 2 of 5 – Optimizing For Conversions:  Motivation & Conversions What You’ll Learn In This Post How to use your value proposition to meet users’ needs and motivate them to convert. Motivate customers through the sales funnel by solving their problems How Maslow’s Hierarchy defines your customers’ needs Apply Maslow to the world ofRead More

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Jeremy Smith


Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

What People are Saying

After implementing our new landing pages, we saw a 212% increase in conversions.

Kim Hall, Aegis Living

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