Marketing & Psychology for In-House Marketers

Conversion Optimization, Ecommerce

Can You Answer These Six Questions About Your Customers?

Conversion rate optimization is about knowing your customers. It’s really that simple. This process of knowing your customers involves understanding their needs, creating a relationship, and intuiting how they will purchase. To build that relationship with a customer, you need to understand how to provide for their needs. If you know me, you know thatRead More

Posted on June 9, 2016
Conversion Optimization, Ecommerce

How to Optimize Site Search for Maximum Conversions

Site search. What is it? And why does it matter? Site search is onsite search functionality. You’ve seen it. You’ve used it. You know what it is. The question is, what are your users are searching for INSIDE your website, after they land on each page.  Most digital marketers don’t know, and don’t know how toRead More

Posted on May 26, 2016
Conversion Optimization, Ecommerce

The Biggest Mistakes in E-commerce UX Design That Cost You Money (And How To Fix Them)

Want to know what gets me blissfully upbeat and in a wonderful mood? An e-commerce website with a flawless user experience. I’m looking at this, and I’m salivating. Not because of the food, but because of the UX. I’ve argued before that user experience and conversion optimization are tightly connected. Don’t take my word forRead More

1 Comment   ·   Posted on May 13, 2016
Conversion Optimization

How Your Content Marketing Is Sabotaging Your Conversion Optimization

Two things are hot right now in digital marketing: Content marketing and … Conversion rate optimization Not only are these two disciplines hot, but they’re also essential to marketing success. According to CMI’s 2016 survey, 88 percent of B2Bs are using content marketing. Content marketing is a big deal, but it’s also rather expensive. HowRead More

2 Comments   ·   Posted on May 6, 2016
Conversion Optimization

The Common Usability Mistakes of Mobile CRO

Mobile usability problems cause mobile conversion problems. Any conversation about CRO has to start with some foundational stuff – facts, things we can agree on, basic tenets, common ground. But you’d be surprised at how little common ground exists. Just like politics, religion and shopping at Target, the conversion optimization community is assaulted with fear,Read More

Posted on April 29, 2016

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Jeremy Smith

Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

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