Marketing & Psychology for In-House Marketers

Conversion Optimization

Long-Tail vs. Short-Tail Keywords Inside Your Social Media Campaigns

Any smart SEO professional will tell you that having a solid keyword strategy behind your social marketing campaigns is the key to achieving a high return on your digital investment.

6 Comments   ·   Posted on March 19, 2010
Conversion Optimization

Quick Follow up on The Pit using Social Media and Foursquare

Just a quick follow up to Phil’s post about The Pit and how they are using foursquare. The battle for mayorship continues (see picture to the right). I was there yesterday meeting a potential client and knew that Phil and I were neck and neck with the mayorship of The Pit.

2 Comments   ·   Posted on November 25, 2009
Conversion Optimization

Applying for a Job

“To whom it may concern” This has to be my favorite line when I am opening up a new resume or getting an email with just an attachment after a job posting.

4 Comments   ·   Posted on November 8, 2009

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Jeremy Smith


Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

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