Marketing & Psychology for In-House Marketers

Landing Page Optimization

Detailed Landing Page Breakdowns of Bank of America and HootSuite

A landing page has one main goal: to earn you a conversion. Whether a conversion for you is a lead or a sale, the elements of your landing page must all work together to convince the visitor that it’s a great idea to take action (and not the action of hitting the back button). Today,Read More

2 Comments   ·   Posted on December 22, 2013
Conversion Optimization

Top 10 E-commerce Fears of the Everyday Online Shopper

How To Ease Customer Fears On Your Ecommerce Site There are two MAIN factors that will help you achieve success in e-commerce – understanding who your customers are and solving their problems before they arise. It’s the only way your site will achieve the best conversions every time. That’s why marketers pay so much attentionRead More

1 Comment   ·   Posted on
Conversion Optimization

Google Hangout: Common AdWords Mistakes Digital Marketers Make 101

Common AdWords Mistakes Digital Marketers Make Marketers often have trouble keeping up with all of the changes that Google makes in AdWords during the year. Digital marketers almost always have to rely on experience and/or certain blogs that publish changes and how those changes will affect their campaigns. Even when keeping up with changes, weRead More

Posted on December 3, 2013
Conversion Optimization

Build Trust and Boost Sales: Ecommerce Trust Factors for the Holidays

Ecommerce Holiday Trust Factors Are you in e-commerce? Good. You might get rich this Christmas season. I’ve got some good news and some bad news for you. Good News about Your Holiday Earnings The statistics are in your favor. According to the National Retail Federation (NRF), an estimated 140 million consumers will be hitting the InternetRead More

Posted on December 2, 2013
Conversion Optimization

Best Conversion Optimization Books

After a much needed break, I am finally back and in action. Selling a company recently took a lot of work, but the work definitely has paid off. What I mean by that is I am able to take all of the knowledge I gained and redistribute it to our community. My focus has shifted to user experience, user psychology, and conversion optimization, as well as all things social media.

7 Comments   ·   Posted on September 28, 2010

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Jeremy Smith

Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

What People are Saying

After implementing our new landing pages, we saw a 212% increase in conversions.

Kim Hall, Aegis Living

Aegis Living

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