Marketing & Psychology for In-House Marketers
The Basic Conversion Metrics Every Marketing Director Should Understand
As a in-house marketer, you’re both an artist and a scientist. The artist in you will be called upon to create compelling ad copy and clickbait headlines that reel in leads. (Image source) The scientist in you will be called upon to analyze data. (Image source) In this article, I’ll be talking to your scientist
How to Create a Conversion Optimization Plan Everyone Understands
Conversion optimization is difficult to understand for people who don’t already get it. Terms like SEO, content marketing, PPC, SERP, and so many analytics data, tools, plug-ins, and rules can make things really confusing. And then you come in — maybe you’re a director of marketing or “the marketing guy” or whatever — and you’re
Should You Attempt Conversion Optimization If Your Data Sucks?
No. That’s the answer to the question posed in the headline. Let’s go through it again: Should you attempt CRO if your data sucks? No. Don’t do it. If you try to optimize your site with sucky data, you won’t be able to determine whether your changes are making a difference. That’s huge! Or, even
6 Signs Your Site is Ready for a Conversion Optimization Plan
Remember Dr. Ian Malcolm from Jurassic Park? (Image source) Dr. Malcolm’s admonition isn’t just for people who are planning to create genetically engineered dinosaurs. It’s also for overeager digital marketers. You might think that you’re ready to pull the trigger on CRO because you’ve Googled around and read no less than 12 articles on the subject.
The Newbie Digital Marketer’s Guide to Dominating Conversion Rate Analytics
This is the square one solution that you’ve been looking for. I tend to rave a lot about advanced data and complex testing. But what if you’re just getting started? I’m talking about a level of knowledge where you’re like, “Um, can someone please tell me how to find Google Analytics?” (Image source) I feel you.