Marketing & Psychology for In-House Marketers

Conversion Optimization, SEO

The Gut-Wrenching Bad News about Your SEO

Why Your SEO Tricks Don’t Work Anymore I’ve got some gut-wrenching, heart-stopping, eye-popping, blood-curdling, nasty news for you. You know SEO? Yeah. Well you’re doing it wrong. For that matter, you could be royally screwing your entire online marketing efforts. Not the type of information you were wanting to hear today, huh? I know that’sRead More

2 Comments   ·   Posted on February 19, 2014
A/B Testing, Web Psychology

Live Chat vs. Pop-ups: Which one generates more leads and sales?

Live Chat vs. Pop-ups Most lead generation and e-commerce websites have one or the other — either  pop-ups or live chat. Both are designed to improve conversions. The question is, which one is better? In order to understand what we’re talking about here, I’m first going to explain what I mean by “live chat,” andRead More

14 Comments   ·   Posted on February 6, 2014
Web Psychology

The Jaw Dropping Effect that Images Can Have on your Conversion Rates

Images And Conversion Rates Sometimes, it’s the simplest things that boost conversion rates the most. I love those head-smacking moments where I make a simple change on a site, and suddenly conversion rates hit the roof. In moments like that, I’m thinking “why didn’t I do that months ago?!” I’m going to give you aRead More

5 Comments   ·   Posted on January 29, 2014
Conversion Optimization

Google is WRONG: Why guest blogging is not dead!

Why You Should Still Guest Blog I read the Matt Cutts article:  “The decay and fall of guest blogging for SEO,” written by the veritable demigod of Google — “the head of webspam.”  You may have read it, too. It dropped a bomb into SEO agencies and digital enterprises all over the world. Coming onRead More

6 Comments   ·   Posted on January 23, 2014
Conversion Optimization

The Top 7 Places Where People Leave Your Conversion Funnel

How To Keep Users In Your Conversion Funnel Your conversion funnel might have some major problems — spots where conversions are getting destroyed. Just think. If you can stop up all those holes, you will begin seeing huge improvements in your conversion numbers. So, how do you find the holes and patch them up? In theRead More

Posted on January 2, 2014

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Jeremy Smith


Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

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