As most inbound agency folks will tell you, we live in a world surrounded by technology that promises to make our professional lives easier from 7 am to 7 pm that is.
Most digital & inbound marketers live and die by the tools they use on a daily basis.
These tools become part of our core digital psyche if you will. They allow us to work on tasks in a fraction of the time it would have taken us just a few years back in some cases.
In some cases, you may even hear colleagues say that without such and such tool every day, they would probably quit and go do something else.
For us, that's an easy one to point out. Without question, HubSpot is that core technology platform and set of tools for us that makes all the difference in the world.
It's no wonder then that spending on marketing automation tools could easily hit 25 billion or more by 2023 (according to Martech Today). And let me tell you, those guys know tools.
How many tools do you use on a daily basis to get work done? Any idea or guesses on the average number of technology tools that inbound marketers use daily to meet these deadlines we face?
Martech also says that the average organization has roughly 91 tools used in their arsenal of marketing technologies.
We are always learning the latest and greatest digital marketing tool so that you don't have to. At the same time, we love to do so, so don't feel bad for us at all.
This page is intended to share much of the technologies we use on a daily / weekly basis which we call our tech stack.
Also, we will share the certifications that we maintain in each area and possibly have some discussions around which certification are necessary regardless of which agency you choose and which ones are a little fluffy at best.
At the end of the day, we try to stress that whomever you decide to engage with to do your inbound marketing, we'd advise that anyone that's heavily involved in strategy be well suited in these HubSpot certifications.
All of that said, we couldn't live without HubSpot & Databox and the realtime dashboards it allows us to create for each and every client we deal with.
Also, we'd like to add that each and every B2B leads dashboard is part of the core deliverables on every engagement that we are a part of. Not only that, but this isn't a template.
This dashboard completely customized depending on your business, sales, and inbound marketing goals.
We first start by building one for the bosses, possibly even their bosses and then of course for you. It becomes our single source of truth for measuring leads and sales.
The boss always wants to know what, "what have you done for me lately" and "where are we at on XYZ".
Instead of scrambling for numbers and data every time. we anticipate those needs during our discovery process and build out these dashboards specifically for those management folks and they update 24/7.
Don't be surprised if the bosses and executive team leave you alone to get the results needed as they love their shiny new lead gen dashboard toy.
Not only that, but the love also grows as the figure out how to turn those vanity metrics into questions resulting in actionable insights. It's a win for everyone.
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A Realtime B2B Leads Dashboard For Your Bosses
And what team of executives or bosses doesn't like to see a realtime pipeline performance dashboard of their entire sales & marketing process end to end? Yes, we have that too, just a few clicks away.
If you are interested in scheduling a quick demo, we'd be happy to show you how to do this with your own data.
It's that easy and usually takes less than 30 minutes
Click the "get in touch" orange button below to schedule a time to speak with a member of our team.
