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Conversion Optimization Services
Conversion OptimizationTrue conversion optimization must primarily focus on user experience and the overall customer journey, which is fueled by numerous intrinsic and extrinsic factors affecting individual users. READ MORE |
Landing Page OptimizationAn optimized landing page focuses squarely on fulfilling users’ needs and desires in an environment of ease and trust. Landing page optimization should be an ongoing pursuit typically addressed after a broader analytical process. READ MORE |
A/B TestingA/B testing is more complex than most understand. For actionable results, testing requires identifying campaign goals, developing valid customer personas and user segments, and understanding data substantiation and analysis. READ MORE |
Web AnalyticsTruly useful exploitation of web analytics data requires understanding the sophisticated relationships between data sets and what they tell us about user behavior and experience. READ MORE |
The Top Failure in Split Testing: Stopping a Test Too Soon
If you’re going to run a race, you should see it through all the way to the finish line. (Image source) Many marketers fail to apply that principle when it comes to split testing. They think their test is complete before they’ve let it run the course. They pull out too soon. They end too ... Read MoreRead Full Article
The Definitive Guide to Email Marketing Conversions for In-House Marketers
Email works. It’s the easiest and most effective marketing tool at your disposal today. But not all email campaigns are created equal. Find out how get your winning email before customers’ eyes now by downloading your copy of my guide!
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