LEAD GEN & MARKETING ANALYTICS
For Startups & Small Businesses
“In God & Google We Trust, Everyone Else - BRING DATA”
Conversion Optimization Services
Conversion OptimizationTrue conversion optimization must primarily focus on user experience and the overall customer journey, which is fueled by numerous intrinsic and extrinsic factors affecting individual users. READ MORE |
Landing Page OptimizationAn optimized landing page focuses squarely on fulfilling users’ needs and desires in an environment of ease and trust. Landing page optimization should be an ongoing pursuit typically addressed after a broader analytical process. READ MORE |
A/B TestingA/B testing is more complex than most understand. For actionable results, testing requires identifying campaign goals, developing valid customer personas and user segments, and understanding data substantiation and analysis. READ MORE |
Web AnalyticsTruly useful exploitation of web analytics data requires understanding the sophisticated relationships between data sets and what they tell us about user behavior and experience. READ MORE |
Google Analytics Setup Best Practices
Google Analytics is the gold standard. It’s the most commonly used freemium web analytics tools and if you ask me, the best. Odds are you’re probably using it right now, maybe not as often as you should, but you have it. Many other users, who have a basic understanding of GA, don’t have their accounts ... Read MoreRead Full Article
The Definitive Guide to Email Marketing Conversions for In-House Marketers
Email works. It’s the easiest and most effective marketing tool at your disposal today. But not all email campaigns are created equal. Find out how get your winning email before customers’ eyes now by downloading your copy of my guide!
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