While we can't exactly guarantee mid-year raises or bonuses, we do have a lot of experience dealing with a happy boss. On some occasions you might even see them smile and whistle while they walk.
We hope we've brought a smile to your face imagining what this mystery world might look like.
An even better equation would look something like the following:
Inbound + HubSpot + Databox + Google Analytics = A Real Time B2B Leads Tracking Dashboard complete with end to end lifecycle stages and sales pipeline window.
A staple and included deliverable of ours in every inbound lead gen campaign that we perform.
As we start to introduce the simplicity that lies behind the databox technology, our partners and their marketing teams quickly embrace our "dashboard environment"
It's important not to over saturate our analysis process with too many dashboards. The key is having a proven measurement and analysis process not only just to see a pretty dashboard and numbers updating but actually derive insights from each dashboard viewed. Any and all dashboards should answer a specific set of questions and as a marketer in charge of those data sets, you must know what those questions and answers are.
Often times we see a very delighted marketing team as they realize they can track all of their inbound efforts with the sales pipeline performance dashboard.
Sometimes marketers wonder why we insist on defining the lead definition framework. One of the main reasons is to be able to report on the success of each graduating conversion stage of user and how they progress throughout the sales funnel.
This also allows us to focus in on problem areas where conversions may be dropping and we can quickly hone in on issues and fix them relatively painlessly.
Just when you thought it couldn't get any better as a digital marketer turned inbound marketer extraordinaire...this whole measuring HubSpot ROI and tracking leads stuff is now a breeze.
And WHAM!!! You accidentally stumble upon Databox's true inbound marketing treasure chest of dashboard templates. You actually canceled your 3pm tee time on Thursday with the guys. It's like striking digital marketing gold.
Dare we go as far as saying that this may be better than that July raise? Kidding.. Ok, we promise no more jokes about raises, just free templates and easy setups that make you look like a rockstar. Don't worry, we won't tell anyone about your find.
As you start to scroll through mountains of dashboard examples, it's as if it was waiting there all along for you. The template library has dashboards for each level of management. Yep, that's right. No need to ask anyone to pinch you (unless you are still working from home, then it may be ok). The following are a quick sample of some of the dashboard we've built for folks over the years and many more:
As many customized realtime dashboards for your VP of Marketing, Your VP of Sales and we can't forget about the CMO.
Our process is simple. Together with you (our internal champion/partner) we all sit down for what usually is a fairly laid back conversation (even though we are really interviewing) We interview the stakeholders and get a feel for what's important to them on a daily and weekly, monthly quarterly basis.
Depending on the time of year and what's going on, these things change. It's always good to try and start with business goals for the year and work backwards.
2. Inbound Marketing Playbook
3. Audience Framework Development
4. Proper HubSpot Account Configurations & Portal Setups
5. Advanced Tracking & CRO Measurement Framework
6. Full Content Compass Completion: End To End
7. Full Inbound Campaign Management - 4 critical elements
This framework is backed by 1000's of hours of website optimization & A/B testing with the ultimate goal of determining why people clicked, why people bought and why they didn't do either one.
Jeremy is among a select group of inbound marketers here that at one point early on, had to do everything we do today, by hand.
His core competency focuses on website optimization. conversion optimization and Google Analytics along with a background in psychology and consumer behavior.
He has been able to infuse all of this knowledge in a process methodology that if followed, will create the desired results when working on your inbound campaigns
Implementation often takes a small army of experts in their trade.
You must be willing to follow that process as much as humanly possible until you start to see results. i
t's not easy. It will test your patience and many will want to give up or get fired in the process due to unreasonable requests by management to "produce results"
There are no short cuts here. If this is where your stuck, it's easy to get unstuck. Get ready to buckle down on content of all flavors to help your users get answers
This usually tops the list of where most marketers have problems. Lack of leads and/or lack of quality are 2 that we deal with often. How do you know this is where the issue really is?
If for any reason when you saw the issues above and one of them really stood out, that's actually a good thing.
Often times we have so much going on that we aren't quite sure what or where the problem might be stemming from.
So, if you can put your thumb on the potential issue(s), you are already ahead of the game.
It may be as simple as. a quick chat, a peek under the hood and we can give you plenty of ideas or potential fixes to choose from right on the spot.
We love to help and live for solving these types of problems. Making our customer's customer happy is what it's all about.
Feel free to hit the live chat, schedule a free one on one call (just scroll down a bit more) submit a form (if you can find it) or submit a ticket above.
We look forward to hearing from you!