My Farewell to Twine Interactive
The last nine months have been the most interesting time of my life. My business partner Brian Henderson and I started this business in 2006. We moved our office from Wake Forest to downtown Raleigh in June of 2009. We started making a splash in the Raleigh interactive and social media scene immediately afterward. I’ve heard someone say on more than one occasion that they saw our front window display and wonder who was doing social media on Fayetteville St. What a concept, right?
Moving downtown has been nothing less than exhilarating. The challenges included creating a brand, establishing a local presence, and generating awareness that Twine Interactive was amongst the upper echelon of internet marketing agencies. The keys to our success involved a serious word of mouth marketing campaign as well as strategic hiring within our local community. Last year was a great year for us overall. We increased total revenue over 1026 percent and doubled the size of the business.
Since establishing our new office space on Fayetteville Street, we have sought out some of the best and brightest talent. Jennifer Griffin came on board in November as Marketing Director. Not long after that Wayne Sutton joined us as our Social Media and Community Manager as well as Wesley Hare a very talented graphic designer, and we were very excited about going into 2010 with a stellar team.
However I’ve come to a decision where I have to change the direction that I was heading just a few months ago. My business partner Brian and I have built and streamlined a well-oiled machine for design and development. I can honestly say that I have enjoyed meeting and working with everyone at Twine Interactive. Was every moment paradise with peaches and cream, no. I am not sure I know of any work place that is. However, at the end of the day our focus was the same. Deliver a premium product/service to our customers and be proud of what we have done. My business philosophy has always been: get in, make your money with a laser focus, and then get out. Simple right? It’s worked for me in the past and I hope it will do the same going forward. This said, starting tomorrow, I will be officially leaving Twine Interactive to embark on new endeavors.
Starting next week I will be launching my own consulting business directed more at digital word of mouth marketing, brand strategy, and new media campaigns. I will continue to work with Twine Interactive on web design and web development projects and have only the best hopes for the continued success of the company. I would like to personally thank Brian Henderson for embarking on this successful journey with me. By going in this direction I will have the opportunity to reach some of my personal goals and further develop my marketing leadership. Over the next few weeks and months I will be announcing some new clients, initiatives and other news so stay tuned. You can follow me at my blog jeremysaid.com and on Twitter @
Wish me luck!


