Comments on: Long Tail vs. Short Tail Keywords Inside Your Social Media Campaigns http://www.jeremysaid.com/long-tail-vs-short-tail-keywords-inside-your-social-media-campaigns/ What to do in Social Media when - Shift Happens Thu, 16 Jun 2011 13:58:37 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Michael Fraietta http://www.jeremysaid.com/long-tail-vs-short-tail-keywords-inside-your-social-media-campaigns/comment-page-1/#comment-197 Michael Fraietta Tue, 23 Mar 2010 22:14:51 +0000 http://www.jeremysaid.com/?p=319#comment-197 Jeremy, thanks for mentioning Filtrbox (Jive Software) in your post. Don't forget the "should not contain" box and how useful that can be. For example:<br><br>Jive + (software OR community OR 2.0 OR enterprise OR "internal collaboration") - [But Should NOT contain] "Jive ass turkey" "Jive records"<br><br>Nice post.<br><br>Michael Fraietta<br>Director of Social Media at Jive Software<br>@MichaelFraietta Jeremy, thanks for mentioning Filtrbox (Jive Software) in your post. Don't forget the “should not contain” box and how useful that can be. For example:

Jive + (software OR community OR 2.0 OR enterprise OR “internal collaboration”) – [But Should NOT contain] “Jive ass turkey” “Jive records”

Nice post.

Michael Fraietta
Director of Social Media at Jive Software
@MichaelFraietta

]]> By: Michael Fraietta http://www.jeremysaid.com/long-tail-vs-short-tail-keywords-inside-your-social-media-campaigns/comment-page-1/#comment-188 Michael Fraietta Tue, 23 Mar 2010 17:14:51 +0000 http://www.jeremysaid.com/?p=319#comment-188 Jeremy, thanks for mentioning Filtrbox (Jive Software) in your post. Don't forget the "should not contain" box and how useful that can be. For example:<br><br>Jive + (software OR community OR 2.0 OR enterprise OR "internal collaboration") - [But Should NOT contain] "Jive ass turkey" "Jive records"<br><br>Nice post.<br><br>Michael Fraietta<br>Director of Social Media at Jive Software<br>@MichaelFraietta Jeremy, thanks for mentioning Filtrbox (Jive Software) in your post. Don't forget the “should not contain” box and how useful that can be. For example:

Jive + (software OR community OR 2.0 OR enterprise OR “internal collaboration”) – [But Should NOT contain] “Jive ass turkey” “Jive records”

Nice post.

Michael Fraietta
Director of Social Media at Jive Software
@MichaelFraietta

]]> By: Brian McDonald http://www.jeremysaid.com/long-tail-vs-short-tail-keywords-inside-your-social-media-campaigns/comment-page-1/#comment-187 Brian McDonald Mon, 22 Mar 2010 21:18:25 +0000 http://www.jeremysaid.com/?p=319#comment-187 Great post. I've read it twice as there are some good starting points to developing your SEO strategy. Great post. I've read it twice as there are some good starting points to developing your SEO strategy.

]]> By: 1918 http://www.jeremysaid.com/long-tail-vs-short-tail-keywords-inside-your-social-media-campaigns/comment-page-1/#comment-186 1918 Sun, 21 Mar 2010 19:13:47 +0000 http://www.jeremysaid.com/?p=319#comment-186 I started working on a keyword strategy last week that will incorporate both long and short-tail keyword phrases.<br><br>One of the things we'll be trying to accomplish is build up a reservoir of keywords that we can then start to salt our product descriptions with. The idea being that some social media buzz may lead to searches. By targeting certain combinations, we can try to sculpt the searches people will type, and thus be optimized for less competitive terms where we win easily.<br><br>I can't comment on it's success yet, but ask me next month :-) I started working on a keyword strategy last week that will incorporate both long and short-tail keyword phrases.

One of the things we'll be trying to accomplish is build up a reservoir of keywords that we can then start to salt our product descriptions with. The idea being that some social media buzz may lead to searches. By targeting certain combinations, we can try to sculpt the searches people will type, and thus be optimized for less competitive terms where we win easily.

I can't comment on it's success yet, but ask me next month :-)

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