Conversion Optimization

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After a much needed break, I am finally back and in action. Selling a company recently took a lot of work, but the work definitely has paid off. What I mean by that is I am able to take all of the knowledge I gained and redistribute it to our community. My focus has shifted to user experience, user psychology, and conversion optimization, as well as all things social media. Combining creative marketing campaigns around social media and ultimately converting a prospect to a customer when they are on a site. Anyone these days can drive traffic. Conversion of a user is a specific skill.

Today I will have the pleasure of watching @gregoryng present at the SEO Meetup (organized by none other than our very own Phil Buckley) here in Raleigh about conversion optimization. Greg is the Chief Experience Office at Brooks Bell Interactive. As CXO (Chief Experience Officer), Greg is responsible for ensuring that marketing strategies are realized through exemplary creative work. Gregory’s direct experience runs deep and includes working for clients like Dell, Bank of America, American Express, Fidelity Investments, the Salvation Army, Microsoft, DSW Shoe Warehouse, and Dunkin’ Donuts. I will follow up with a blog on what I learn from Greg. I am sure it will be a “gem”.

Here is a great list of books that deals with conversion optimization. Find them, read them, know them all. They are great. (Compliments of Bryan Eisenberg)

Psychology, Human Behavior, and Persuasion

Marketing, Branding, and Selling

Usability and Information Architecture

Copywriting

Testing

SEO, SEM, E-mail Marketing, & Social Media

This is a great list.  I have read many, and have many more to read.  Stay tuned for more great stuff.

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer. In his free time Jeremy loves to travel with his beautiful wife Tanya, spoils his adorable Peekapoo Chewy, and occasionally indulges in Cuban Rum.

  • jeremysaid

    Thanks Jeff. I appreciate it.

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  • http://www.jefftippett.com Jeff Tippett

    Great list. Thanks, Jeremy. Great to see you back in action.

  • jeremysaid

    Thanks Jeff. I appreciate it.

  • http://www.jefftippett.com Jeff Tippett

    Great list. Thanks, Jeremy. Great to see you back in action.