Conversion Optimization

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After a much needed break, I am finally back and in action. Selling a company recently took a lot of work, but the work definitely has paid off. What I mean by that is I am able to take all of the knowledge I gained and redistribute it to our community. My focus has shifted to user experience, user psychology, and conversion optimization, as well as all things social media.

Long Tail vs. Short Tail Keywords Inside Your Social Media Campaigns

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Any smart SEO professional will tell you that having a solid keyword strategy behind your social marketing campaigns is the key to achieving a high return on your digital investment.

My Farewell to Twine Interactive

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The last nine months have been the most interesting time of my life. My business partner Brian Henderson and I started this business in 2006. We moved our office from Wake Forest to downtown Raleigh in June of 2009.

8 Ways I Use Google Wave At Work

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8 ways that I use Google Wave

Google wave is becoming more and more useful everyday in our work and personal lives. I find myself opening up Google Wave as part of my initial set of tools I use to start the day. Even in it’s pre-beta state, Google Wave has become an integral part of the day to day operations at Twine Interactive. While I am sure this list will grow, here are 8 ways that I currently use Google Wave.

Quick Follow up on The Pit using Social Media and Foursquare

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Just a quick follow up to Phil’s post about The Pit and how they are using foursquare. The battle for mayorship continues (see picture to the right). I was there yesterday meeting a potential client and knew that Phil and I were neck and neck with the mayorship of The Pit.