Jeremy Said » Raleigh http://www.jeremysaid.com What to do in Social Media when - Shift Happens Tue, 08 Mar 2011 18:32:05 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Conversion Optimization http://www.jeremysaid.com/conversion-optimization/ http://www.jeremysaid.com/conversion-optimization/#comments Tue, 28 Sep 2010 17:39:50 +0000 Jeremy http://www.jeremysaid.com/?p=336 After a much needed break, I am finally back and in action. Selling a company recently took a lot of work, but the work definitely has paid off. What I mean by that is I am able to take all of the knowledge I gained and redistribute it to our community. My focus has shifted to user experience, user psychology, and conversion optimization, as well as all things social media. Combining creative marketing campaigns around social media and ultimately converting a prospect to a customer when they are on a site. Anyone these days can drive traffic. Conversion of a user is a specific skill.

Today I will have the pleasure of watching @gregoryng present at the SEO Meetup (organized by none other than our very own Phil Buckley) here in Raleigh about conversion optimization. Greg is the Chief Experience Office at Brooks Bell Interactive. As CXO (Chief Experience Officer), Greg is responsible for ensuring that marketing strategies are realized through exemplary creative work. Gregory’s direct experience runs deep and includes working for clients like Dell, Bank of America, American Express, Fidelity Investments, the Salvation Army, Microsoft, DSW Shoe Warehouse, and Dunkin’ Donuts. I will follow up with a blog on what I learn from Greg. I am sure it will be a “gem”.

Here is a great list of books that deals with conversion optimization. Find them, read them, know them all. They are great. (Compliments of Bryan Eisenberg)

Psychology, Human Behavior, and Persuasion

Marketing, Branding, and Selling

Usability and Information Architecture

Copywriting

Testing

SEO, SEM, E-mail Marketing, & Social Media

This is a great list.  I have read many, and have many more to read.  Stay tuned for more great stuff.

]]> http://www.jeremysaid.com/conversion-optimization/feed/ 5 Quick Follow up on The Pit using Social Media and Foursquare http://www.jeremysaid.com/quick-follow-up-on-the-pit-using-social-media-and-foursquare/ http://www.jeremysaid.com/quick-follow-up-on-the-pit-using-social-media-and-foursquare/#comments Wed, 25 Nov 2009 14:00:07 +0000 Jeremy http://www.jeremysaid.com/?p=249 Phil's post about The Pit and how they are using foursquare. The battle for mayorship continues (see picture to the right). I was there yesterday meeting a potential client and knew that Phil and I were neck and neck with the mayorship of The Pit. ]]> IMG_0462Just a quick follow up to Phil’s post about The Pit and how they are using Foursquare.  The battle for mayorship continues (see picture to the right).  I was there yesterday meeting a potential client and knew that Phil and I were neck and neck for mayorship of The Pit.  As I was approaching, I was hoping that I could take over mayorship from Phil, just because good old competition between friends never ends and now we are finding new ways to compete using @foursquare and social media.

As I approachIMG_0484 and check in, I find out that I have just become the mayor and ousted @1918 for mayorship.  That was cool, but what happened next was even cooler.  When I checked in inside the Foursquare application, my phone showed a message that said “Special Here” with an arrow pointing to click to see the next page.  It was looked like I had just won something and I was excited!  It was the feeling you have as a kid at Christmas about to open an early gift (which I will have you know, my Dad always knew when I peeked and taped the present back together, ha).  Not only was I excited to discover my prize, but I was exited to witness The Pit’s new interaction, embracing Social Media.

IMG_0483I quickly clicked the “Special Here” offer and to my surprise another treat was waiting for me!  Naturally, I was congratulated on my newly crowned mayorship, but more importantly, there was a great offer.  As the mayor I deserve a little appreciation.  Man, was I tickled to death and so excited to see the participation, not to mention the fact that I felt like I won something.  However, most people will definitely feel like the brand is watching and listening, which is extremely important.  This is the image that appeared on my iPhone.

I just wanted to share my experience and show a real life example of The Pit’s use of Foursquare and social media combined with word of mouth marketing to increase visibility and brand awareness.  Great job to Phil for the excellent prelude post and hats off to The Pit for embracing this change in how we talk to our customers.  Side note:  The Pit is the only one in Raleigh currently using this feature.

Here is a link on foursquare’s website that shows all of the businesses using foursquare and mayorship to reward customers.  http://www.foursquare.com/businesses/

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