How Much Do You Understand About Load Speeds and Conversion Rates?
A recent blog post at Radware took on two sacred cows about website load times and said what many of us think about image loading and page speed is wrong. They based their claim on neurological testing they commissioned. First, Kent Alstad says in his post, progressive images are irritating. The rule of thumb has
Attentional Bias: Your Customers Automatically Prefer What They Already Know
Earlier this year, I gobsmacked readers with an article about 67 Ways to Increase Conversion with Cognitive Biases. It was meant to be a primer about how we all have cognitive biases, which we cannot control and that pretty much drive the way we view the world. It was a good introduction, if I say
A Little Clarity on the ‘Ambiguity Effect’ and How to Keep it From Hurting Conversions
Everybody likes a sure thing. Life is easier if you know what’s going to happen next or what you can expect in return for your investment, or for any effort. It just seems fair: If I do this, I know I’ll get that. It’s different when “that” is not well defined. We’re less likely to
How To Successfully Handle Your Customers’ Fear
Every customer comes to a purchase with a set of fears. The problem with fear is not simply that the customer experiences it. That’s a given. They are going to experience fear of some sort. The problem is that site users don’t know they are fearful, much less how to respond to their fear. Thus, they
Is Neuromarketing Just Hype or Is It Legit?
Some people have a hard time accepting “neuromarketing” as a legitimate science. I understand where the skeptics are coming from. “Neuromarketing” sounds suspiciously like “pseudoscience.” It doesn’t have a long history, nor does it have the scientific forbearers with the stature of Galileo or Isaac Newton. Besides, a portmanteau of “neuro” and “marketing” seems forced.