Pizza Hut Email Marketing Case Study: The Design Sucks. But Did It Convert?

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This is a breakdown of an email marketing campaign by @pizzahut. 11 reasons why it works and even some suggestions they may try for future endeavors.  Scroll down to see the list of how Pizza Hut does it right and why their conversion rates are probably pretty high for this type of campaign. Remember, my point [...]

28 days to Better Landing Pages: Wrap Up

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Last month I guest blogged on ASPE-ROI’s website about conversion optimization.  I wrote one simple blog post a day about different types of conversion optimization tips and tricks when dealing with landing pages, that I come across when dealing with clients.  Take the time to scan the list and if you want more detail, click [...]

Conversion Optimization

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After a much needed break, I am finally back and in action. Selling a company recently took a lot of work, but the work definitely has paid off. What I mean by that is I am able to take all of the knowledge I gained and redistribute it to our community. My focus has shifted to user experience, user psychology, and conversion optimization, as well as all things social media.