9 Reasons Why You Should Stop Freaking Out about Shopping Cart Abandonment

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In the CRO world “shopping cart abandonment” is the big hairy monster… the Abominable Snowman Bigfoot the Yeti Chupacabra Sasquatch the Loch Ness Monster Hydra Kraken Rakshasa It’s one of …

11 Things You Need to Know about Landing Page Copywriting

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Writing landing pages is like no other skill on the planet. It’s a mashup of other skills:  master salesperson, UX designer, copywriter, conversion optimizer, SEO, psychologist, sales analyst, marketing researcher, …

Five CRO Tips that Will Help the Rookie Conversion Optimizer

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Conversion optimization is a rather new industry. You don’t hear CRO’s sitting around, creaking in their rocking chairs, pounding their canes, and bragging, “Yep, I’ve been doing this for fifty …

A New Way to Analyze Landing Pages to Improve Conversion Optimization

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In this article, I’m going to give you a glimpse into the secret life of a conversion rate optimizer. I’m going to share with you how to tear apart any …

The 5 Most Lucrative Skills of a Conversion Optimizer

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How do you become a kick-ass conversion optimizer? What does it take to roll into town and tear things up? There are CROs who have been doing this for a …