The Social Self: How to Use Social Media to Satisfy the Primal Need for Connection (and Score More Conversions)

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Most conversion optimizers I know aren’t intensely interested in social media. Sure, they dink around on it. They add plugins here and there. They’re aware of social proof. They use …

How to Create an Ecommerce Loyalty Program That Drives Conversions

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Loyalty programs are awesome, but only if they work. Many online retailers have tried and failed to create a loyalty program, either because there was no interest or because the …

5 Aspects of a Buying Experience You Can’t Control

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Many times, marketers spend their time trying to push against a wall that is fixed and immovable. They throw effort, time, resources, money and personnel into a lost cause. What …

The Anchoring Effect: Its Power on Conversion Optimization

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Depending on how you’re wired, a term like “anchoring effect” either thrills you or bores you. If you’re among the bored category, please read on for another 5 sentences (approximately …

How to Decide on Discounts: The Perceived Value Factor

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“Perceived value” may not sound like the world’s most exciting feature, but it has far-reaching effects. In this article, I’m going to share with you some of the conversion-optimizing power …