The Seven Must-Haves of Using Video for Conversion Optimization

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I need to tell you something upfront. This article is about the must-haves of video for conversion optimization. But first I need to get something off my chest. This article …

How to Leverage Your About Page for More Conversions

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Your ‘About Page’ is like a secret weapon for more conversions. Most people severely underestimate the level of power that an About page can have. In this article, I want …

How to Use the Foot-in-the-Door Technique in Online Marketing

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The term foot-in-the-door is a familiar one. In fact, you may have even used this term yourself in everyday speech: “Yeah, it’s looking good. I’ve got my foot in the …

Four Psychological Triggers on Your Landing Pages That Are Turning Customers Away

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Question: Why are Your Landing Pages Turning Customers Away? You’ve worked hard on your landing page — really hard. You’ve fine-tuned every last pixel on your CTA button, retinted the image several …

Try This Insane Conversion Trick: Personalized Landing Pages

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You’ve heard of personalization, but do you know what it is? Do you know how to do it? In this article, I’m going to introduce you to this insane conversion …