Conversion Optimization Blog

Marketing & Psychology for In-House Marketers

Conversion Optimization, Landing Page Optimization, Web Psychology

5 Trust Signals You Can Add to Your E-Commerce Site Right Now

Trust is a pillar of any e-commerce concern. Without trust signals, your business will not stand for long.

No Comments   ·   Posted on November 12, 2015
Conversion Optimization, Web Psychology

The Surprising Science of Cognitive Fluency and Its Explosive Impact on Conversion Optimization

As a psychology nerd, I have a fascination with issues like cognitive fluency. Such terms may be uninteresting to the proverbial man on the street, but conversion optimizers are another breed. We live and breathe the arid air of neuroscience, optimization, split testing, and the other dark arts of persuasion. And for conversion optimization, cognitiveRead More

1 Comment   ·   Posted on November 5, 2015
Conversion Optimization, Landing Page Optimization, Neuromarketing, Web Psychology

A Little Clarity on the ‘Ambiguity Effect’ and How to Keep it From Hurting Conversions

Everybody likes a sure thing. Life is easier if you know what’s going to happen next or what you can expect in return for your investment, or for any effort. It just seems fair: If I do this, I know I’ll get that. It’s different when “that” is not well defined. We’re less likely toRead More

No Comments   ·   Posted on October 22, 2015
Conversion Optimization, Web Psychology

Educate Your Users, and You’ll Gain Way More Conversions. Here’s Why.

Education sounds boring, stiff, formal, dusty. Yet education is one of the most overlooked and undervalued forms of conversion dynamite. Most optimizers are eager to embrace tactics and techniques that will enhance their conversion optimization. I’m convinced, however, that the true power of conversion optimization comes not in tactics and techniques, but in a deep,Read More

No Comments   ·   Posted on October 15, 2015
A/B Testing, Conversion Optimization

The Seven Steps to a Split Test That Gets Results

OK, you’ve heard me pound the table about split, or A/B, testing. And, yessir, I’m at it again. Because it really is that important. But I’m going to go you one better in this week’s sermon: I’m going to give you seven steps to take so you can run and benefit from your own splitRead More

No Comments   ·   Posted on October 8, 2015

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Jeremy Smith

Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

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