9 Landing Page Features that Customers Think Are BS

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Your customers have finely-tuned BS meters. They can smell that mess an Internet mile away. My interest in customer psychology and neuroscience has led me to two important conclusions: Psychology …

Three Features of Conversion Psychology That Will Attract the Modern Customer

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Selling stuff has come a long way since those guys that did the vacuum cleaner demonstrations. Modern innovations in technology have pushed marketing light years ahead of where it once …

The Psychological Motivations of Today’s Buyer and the Paradigm-Shifting Result

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The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed …

How to Sell to The Spontaneous Buyer

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For all your ecommerce and conversion smarts, could it be that you’re missing something? In my corner of the conversion optimization industry, I’m constantly honed in one of the biggest …

The Two Simple Laws of Conversion Optimization:  Stop Doing What’s Not Working; Start Doing What Will Work

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I constantly have my head in the conversion optimization space. I optimize. I strategize. I test. I change. I configure. Basically, I bleed split testing. Things can get pretty complicated. …