Research-Backed Data On What You Should Do About The Millennial Market Shift

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Hey, look! It’s another article about millennials. Blink. Bore. Click away. Bye. Not so fast. I’m not interested in dishing out more millennial market drivel. Instead, I want to give …

How to Sell to the Methodical Buyer

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I want to help you sell more stuff — to get rich and to be awesome. In pursuit of this grand goal, the more you know about your buyers, the …

What is a Unique Selling Proposition (and Why Should You Freaking Care?)

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If you’re a marketing professional or a conversion person, then there’s a good chance you’ve heard the phrase “unique selling proposition,” or USP if you want to be all jargony …

Is Neuromarketing Just Hype or Is It Legit?

Some people have a hard time accepting “neuromarketing” as a legitimate science. I understand where the skeptics are coming from. “Neuromarketing” sounds suspiciously like “pseudoscience.” It doesn’t have a long …

Let’s Talk About Image Sliders and Conversions

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Okay kids, today, we’re going to talk about image sliders and conversion rates, otherwise known as World War III! This is one of those areas where conversion optimizers and designers …