How To Successfully Handle Your Customers Fear

in

Every customer comes to a purchase with a set of fears. The problem with fear is not simply that the customer experiences it. That’s a given. They are going to …

A Full Conversion Analysis of the Word “Free”

in

I’ve almost had it with the word “free.” Free is such an overused, worn-out, tired, and agonizing form of offering just about anything on the planet. It’s not that I’m …

48 Motivational Tactics in Conversion Optimization

in

It’s one thing to know about motivation [Click here for a full scientific analysis]. It’s quite another thing altogether to actually motivate an actual, living, breathing customer. And yet it …

The Surprising Science Behind Customer Motivation

in

Motivation is the human force behind every purchase decision. Marketers are actually motivators — encouraging, pushing, cajoling, tricking, or otherwise seducing customers into doing something or buying something. Conversion optimizers …

Research-Backed Data On What You Should Do About The Millennial Market Shift

in

Hey, look! It’s another article about millennials. Blink. Bore. Click away. Bye. Not so fast. I’m not interested in dishing out more millennial market drivel. Instead, I want to give …