Four Psychological Triggers on Your Landing Pages That Are Turning Customers Away

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Question: Why are Your Landing Pages Turning Customers Away? You’ve worked hard on your landing page — really hard. You’ve fine-tuned every last pixel on your CTA button, retinted the image several …

Try This Insane Conversion Trick: Personalized Landing Pages

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You’ve heard of personalization, but do you know what it is? Do you know how to do it? In this article, I’m going to introduce you to this insane conversion …

Four Questions Your Landing Page Needs to Answer

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A landing page is a single page, distinct from the main website, that has as its goal a conversion. Landing pages, according to the purists’ definition, has no navigation to …

6 CTA Hacks Used by the Most Successful Ecommerce Companies

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So you want to get better at conversion optimization? There are some things that you can learn from the big boys in the industry. Giants like Amazon.com, Walmart.com, and Apple.com …

Why Traditional Conversion Optimization Just Died

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With the advent of mobile has come the demise of conversion optimization, as we know it. In every increasing numbers, shoppers are on mobile. The conversion optimization we know and …