How to Unleash the Power of Micro Conversions

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Micro conversions, in spite of their diminutive name, are anything but a small deal. Micro conversions are a big deal. No doubt, you’re measuring all the big stuff — conversions, …

Everything You Need to Know About Risk Theory and Conversion Optimization

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“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt. Or some awesome spy movie about hackers and people blowing up stuff. In reality, risk …

5 Things You Need to Know about the Psychology of Curiosity and Conversion Optimization

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Here’s one thing you don’t hear much about in conversion optimization. Curiosity. It’s too bad, really. Curiosity is one of those…well, curious things about conversion optimization that has far more …

The Psychological Consequences and Conversion Dangers of Competitive Matrices

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Let’s just get this straight: There aren’t any conversion optimization best practices. None. Done. Okay, so why do people write articles like: “OMG YOU SHOULD TOTALLY DO THIS BECAUSE IT …

What Font Should I Use? The Power of Font Choice on Conversion Optimization

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Font. How could one, tiny, insignificant, boring, irrelevant, and useless little feature have such a seismic impact on conversion optimization? You might call fonts tiny, insignificant, boring, irrelevant, and useless. …