Conversion Optimization Blog

Marketing & Psychology for In-House Marketers

Conversion Optimization, Web Psychology

How to Get Any Customer to Take Action Immediately

When it comes to conversion optimization, you must possess the right conversion framework before you can successfully get into sexy tactics. This article is about those sexy tactics: Getting potential customers to act immediately. However, introducing sexy tactics without first emphasizing some not-so-sexy principles is important. Why? Because conversion framework matters. How does “immediate action”Read More

No Comments   ·   Posted on August 27, 2015
Conversion Optimization

The Definitive Framework for Conversion Psychology

Here’s the problem with conversion optimization. We all want to do tactics, but we neglect the framework. I see this played out all the time. It happens in corporate boardrooms, in startup scrum meetings, in coffee shop conversations, and on remote work Skype calls. People think “Ooh! Conversion optimization! Yes, please!” And then they startRead More

No Comments   ·   Posted on August 20, 2015
Conversion Optimization, Web Psychology

How to Build Your Psychographics: What Every Conversion Optimizer Needs to Know

The term psychographic sounds like voodoo. Or like something that Freud dreamed up. Or like a primeval nontraditional REM sleep mental therapy method. Actually, it’s the greatest thing that ever happened to marketing in general and conversion optimization in particular. The sad thing is, psychographics is shrouded in the dark veil of mystery and unawareness.Read More

No Comments   ·   Posted on August 13, 2015
Conversion Optimization, jeremysaid, Web Psychology

The Conversion Optimizer’s Guide to Online Likeability: Does It Matter If Your Customers Like You?

Everyone obsesses over whether or not people like them. It’s one of the most primal, basic, and most desired human needs — are we loved, liked, appreciated, and valued? Today, likeability is measured by digital signals — Facebook likes, Twitter favorites, Pinterest repins, Instagram likes, and all the rest. Few people are more obsessed withRead More

No Comments   ·   Posted on August 6, 2015
Conversion Optimization, Neuromarketing, Web Psychology

How To Successfully Handle Your Customers Fear

Every customer comes to a purchase with a set of fears. The problem with fear is not simply that the customer experiences it. That’s a given. They are going to experience fear of some sort. The problem is that the users don’t know they are fearful, much less how to respond to their fear. Thus,Read More

No Comments   ·   Posted on July 30, 2015

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Jeremy Smith

Conversion Expert

Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

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