What Font Should I Use? The Power of Font Choice on Conversion Optimization

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Font. How could one, tiny, insignificant, boring, irrelevant, and useless little feature have such a seismic impact on conversion optimization? You might call fonts tiny, insignificant, boring, irrelevant, and useless. …

4 Things That Will Kill Your Split Testing

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I’m a predictable person. Why? Because I tend to repeat myself. If something is smart, necessary, or important, I’m going to continue emphasizing it until I die or until people …

How to Sell to the Humanistic Buyer

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Different types of people respond to different types of marketing in different ways. This is a truth of marketing. It shall always be. What works for Joe, may not work …

9 Psychological Techniques That Will Improve Your Product Pricing

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Howard Schultz said, “The challenge of the retail business is the human condition.” To his credit, Schultz has sold more coffee than I ever will. Maybe it’s a tough business. …

9 Landing Page Features that Customers Think Are BS

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Your customers have finely-tuned BS meters. They can smell that mess an Internet mile away. My interest in customer psychology and neuroscience has led me to two important conclusions: Psychology …